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January 2023 CTV Bundle ID Report


Pixalate's January 2023 CTV Bundle ID Report provides data to highlight the problematic state of Bundle IDs in the Connected TV (CTV) ad ecosystem.

In their latest report, Pixalate lists the top 200 Bundle IDs seen in open programmatic traffic globally in January 2023 across Amazon Fire TV and Roku app stores. The report is “IVT-free,” meaning it only covers only legitimate impressions and doesn’t include those flagged as Invalid Traffic (IVT).

In case you missed it, find out more in the January 2023 CTV Bundle ID Blog

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