This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q1 2023 CTV Device Spoofing Report to reveal how often non-Roku devices are disguising themselves as Roku devices in the open programmatic advertising ecosystem. Find out more in this blog and get free access to the report below.
We also released the April 2023 Mobile Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem. You can find out more in this blog and check out the full rankings below.
We recently spoke with Jess Okan, CEO and Co-founder of Screencore, about strategies for minimizing ad fraud in the connected TV ecosystem. Screencore is an AI and machine-learning-based online media solution that is designed to help our publishers and advertisers cover most of their programmatic needs with less workload but with more efficient outcomes. Read the full Q&A in this blog to find out more.
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
We followed up on the Q1 2023 Abandoned Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned if it has not been updated in at least two years. We thought it would be beneficial to highlight some of the most interesting findings from the report in this blog. Access the full report below.
Pixalate are going to be in attendance at the Cannes Lions Festival of Creativity in Cannes, France, from the 19th to the 23rd of June. You can join us at the Terrace Lounge and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our Cannes Lions 2023 event page to learn more and set up a meeting!
