Pixalate recently released the Q1 2023 Abandoned Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned if it has not been updated in at least two years.
We thought it would be beneficial to highlight some of the most interesting findings.
Number of abandoned mobile apps QoQ between Q1 2022 and Q1 2023; as measured by Pixalate:
Length of time since last update across the last 5 years; as measured by Pixalate:
6 Months
6 - 12 Months
12 - 18 Months
18 - 24 Months
2 - 3 Years
3 - 4 Years
4 - 5 Years
5+ Years
Estimated number of abandoned apps with programmatic ads, as measured by Pixalate, that have no privacy policy detected; Q1 2023:
Total
Has Privacy Policy
Has No Privacy Policy
Estimated number of developers with abandoned apps not updated; as measured by Pixalate:
Total
Developers with 90%+ of their apps not updated in 2+ years
Developers with 90%+ of their apps not updated in 4+ years
Estimated number of child-directed apps that are ‘super-abandoned’; as measured by Pixalate:
For more Q1 2023 Abandoned Mobile Apps analysis, download a free copy of the report here:
If you are interested in more insights like the above, across desktop, mobile and CTV devices, please reach out to us using this contact form.
Disclaimer
The content of this press release, and the Abandoned Mobile Apps Report: Q1 2023 (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
