--- title: "Pixalate Week in Review: July 24 - 28, 2023" description: Pixalate reviews news from July 24 - 28, 2023 in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/July%2024%20-%2028%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: July 24 - 28, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jul 28, 2023 12:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## CTV Bundle IDs - June 2023 ![Top 100 CTV Bundle IDs June 2023](https://www.pixalate.com/hs-fs/hubfs/Top%20100%20CTV%20Bundle%20IDs%20June%202023.png?width=781&height=439&name=Top%20100%20CTV%20Bundle%20IDs%20June%202023.png) Pixalate published the top 100 most popular Bundle IDs from June 2023 across Roku, Amazon Fire TV, and Samsung based on global data. You can find out more in [this blog](https://www.pixalate.com/blog/june-2023-top-100-ctv-bundle-ids), and access the full reports below: - [**Amazon Fire TV**](https://www.pixalate.com/top-ctv-bundle-ids-fire-tv) - [**Samsung**](https://www.pixalate.com/top-ctv-bundle-ids-samsung) - [**Roku**](https://www.pixalate.com/top-ctv-bundle-ids-roku) ## CTV IVT Overlap - June 2023 ![June 2023 CTV IVT Overlap Report](https://www.pixalate.com/hs-fs/hubfs/June%202023%20CTV%20IVT%20Overlap%20Report.png?width=781&height=439&name=June%202023%20CTV%20IVT%20Overlap%20Report.png) We released the June 2023 CTV Invalid Traffic (IVT) Overlap Reports for Roku and Amazon Fire TV. The series reveals which CTV apps share elevated levels of invalid traffic (IVT). Find out more in [this blog](https://www.pixalate.com/blog/june-2023-ctv-invalid-traffic-overlap-report), and access the reports here: - [Amazon Fire TV](https://www.pixalate.com/fire-tv-ivt-overlap-report) - [Roku](https://www.pixalate.com/roku-ivt-overlap-report) ## CTV & Mobile App Manual Reviews Under COPPA Rule **![COPPA Manual Review Series - Save The Girl](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20-%20Save%20The%20Girl.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20-%20Save%20The%20Girl.png)** Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published five new manual reviews this week where they assess an app’s child-directedness: - [Cat Game - The Cats Collector!](https://www.pixalate.com/blog/app-review-series-cat-game-the-cats-collector) - [PewDiePie's Tuber Simulator](https://www.pixalate.com/blog/app-review-series-pewdiepies-tuber-simulator) - [Where’s My Water? 2](https://www.pixalate.com/blog/app-review-series-wheres-my-water-2) - [Dinosaur Rampage](https://www.pixalate.com/blog/app-review-series-dinosaur-rampage) - [Save the Girl](https://www.pixalate.com/blog/app-review-series-save-the-girl) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) ## *Industry News* ![](https://www.pixalate.com/hs-fs/hubfs/image-png-Jul-28-2023-12-04-37-3844-PM.png?width=608&height=218&name=image-png-Jul-28-2023-12-04-37-3844-PM.png) This week, [Ars Technica](https://arstechnica.com/gadgets/2023/07/google-says-it-will-start-downranking-non-tablet-apps-in-the-play-store/) covered Google's recent revelation that they plan to make adjustments to the way their app stores operate, in their article titled "Google says it will start downranking non-tablet apps in the Play Store" The idea is based on the perceived need to accommodate apps that work more efficiently on larger screens. Ars Technica said: *"Following the release of the Pixel Tablet and Pixel Fold, Google wants developers to take big-screen apps more seriously. Asking nicely rarely works, so Google is changing the Play Store ranking algorithms to increase the visibility of apps that better support large screens."* Find out more [here](https://arstechnica.com/gadgets/2023/07/google-says-it-will-start-downranking-non-tablet-apps-in-the-play-store/) ## Pixalate at ChinaJoy, 2023 ![chinayjoy-2023-thumb](https://www.pixalate.com/hs-fs/hubfs/chinajoy-2023/chinayjoy-2023-thumb.png?width=672&height=351&name=chinayjoy-2023-thumb.png) Pixalate are currently in attendance at the ChinaJoy Conference in Shanghai which runs from the 28th to the 31st of July (we are there until the 30th!). If you are at the event and would like to meet with us, you will find us at *Hall W4 - Booth 820/821 *in the* Shanghai New International Expo Center, China,* and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our [ChinaJoy 2023 event page](https://www.pixalate.com/china-joy-2023) to learn more and set up a meeting! ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s June 2023 CTV Invalid Traffic Overlap Report: Local Roku News Apps Targeted](https://www.pixalate.com/blog/june-2023-ctv-invalid-traffic-overlap-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s June 2023 Mobile Invalid Traffic Overlap Report: Peacock TV, CBS News, Xumo play among apps with elevated IVT overlaps →](https://www.pixalate.com/blog/june-2023-mobile-ivt-overlap-report) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/july-28-2023-weekly-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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