---
title: June 2023 CTV IVT Overlap Report
description: Pixalate’s June 2023 IVT Overlap Report reveals which Fire TV and Roku apps share elevated levels of invalid traffic (IVT).
image: https://www.pixalate.com/hubfs/June%202023%20CTV%20IVT%20Overlap%20Report.png
---

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# Pixalate’s June 2023 CTV Invalid Traffic Overlap Report: Local Roku News Apps Targeted

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Jul 27, 2023 8:30:00 AM

*Multiple Movies & TV apps among Fire TV apps most affected by elevated IVT overlaps in June 2023; Local news apps headline the Roku app list*

**LONDON, July 27 2023 **-- [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the June 2023 CTV Invalid Traffic (IVT) Overlap Reports for [Roku](https://www.pixalate.com/roku-ivt-overlap-report) and [Amazon Fire TV](https://www.pixalate.com/fire-tv-ivt-overlap-report). The series reveals which CTV apps share elevated levels of invalid traffic (IVT).

Pixalate’s monthly analysis of suspicious traffic patterns between CTV devices and apps provides advertising buyers and sellers with the data necessary to combat potential ad fraud. Traffic overlap is one of the signals for potential botnets in the CTV app ecosystem. 

To learn more about our IVT Overlap analysis and the methodology used to create these top impacted apps charts, please visit our inaugural [IVT Overlap Report blog post](https://www.pixalate.com/blog/february-2023-ctv-ivt-overlap-report).

**Key findings:**

- Top 5 apps on Amazon Fire TV were all from the “Movies and TV” category
- Multiple news apps - WKYT News, WVLT News, KKTV 11 News, WSAZ News apparently targeted on Roku
- Tubi, Pluto TV, Danger TV, Plex appeared to be associated with the apps with the most overlapping IVT, indicating these apps may also be targeted

 

**Top Roku Apps with Overlapping Invalid Traffic in June 2023**

- [WKYT News](https://ratings.pixalate.com/insight/ctv/47432/GLOBAL/roku?includeAppSpoofing=true)  
    - > 50% IVT overlap with Pluto TV - It's Free TV, DangerTV, Plex - Free Movies & TV
- [WVLT News](https://ratings.pixalate.com/insight/ctv/47442/GLOBAL/roku?includeAppSpoofing=true) 
    - > 50% IVT overlap with Pluto TV - It's Free TV, DangerTV, Plex - Free Movies & TV, OnDemandKorea
- [KKTV 11 News](https://ratings.pixalate.com/insight/ctv/47420/GLOBAL/roku?includeAppSpoofing=true) 
    - > 50% IVT overlap with Pluto TV - It's Free TV, DangerTV, Plex - Free Movies & TV, Xumo Play
- [Comedy Central](https://ratings.pixalate.com/insight/ctv/63344/GLOBAL/roku?includeAppSpoofing=true) 
    - > 50% IVT overlap with A+E Networks, Hallmark Channel, Turner Entertainment Networks, Discovery Communications, LLC
- [WSAZ News](https://ratings.pixalate.com/insight/ctv/47437/GLOBAL/roku?includeAppSpoofing=true) 
    - > 50% IVT overlap with Pluto Inc., DangerTV, ODK Media, Inc.

 

**Top Amazon Fire TV Apps with Overlapping Invalid Traffic in June 2023**

- [Cooking Channel GO](https://ratings.pixalate.com/insight/ctv/B01HBX86VS/GLOBAL/firetv?includeAppSpoofing=true) 
    - > 50% IVT overlap with Food Network GO
    - 30 - 50% overlap with Tubi - Watch Free Movies & TV Shows, TLC GO - Fire TV
- [ID GO - Fire TV](https://ratings.pixalate.com/insight/ctv/B06XJQFDMS/GLOBAL/firetv?includeAppSpoofing=true) 
    - > 50% IVT overlap with Tubi - Watch Free Movies & TV Shows
    - 10 - 50% overlap with Pluto TV - It’s Free TV and TLC GO - Fire TV
- [Watch OWN](https://ratings.pixalate.com/insight/ctv/B077V4H3VJ/GLOBAL/firetv?includeAppSpoofing=true) 
    - > 50% IVT overlap with Tubi - Watch Free Movies & TV Shows
    - 10 - 50% overlap with TLC GO - Fire TV, Lifetime
- [Travel Channel GO](https://ratings.pixalate.com/insight/ctv/B017JF3EXS/GLOBAL/firetv?includeAppSpoofing=true) 
    - > 50% IVT overlap with Tubi - Watch Free Movies & TV Shows
    - 10 - 50% overlap with Pluto TV - It’s Free TV, Discovery GO - Fire TV, BEAUTY ENTERTAINMENT TV
- [HGTV GO](https://ratings.pixalate.com/insight/ctv/B017JEVTP4/GLOBAL/firetv?includeAppSpoofing=true) 
    - 30 - 50% IVT overlap with Tubi - Watch Free Movies & TV Shows, Pluto TV - It’s Free TV, Food Network GO

Download the full lists in Pixalate’s June 2023 CTV IVT Overlap Reports:

- [Roku](https://www.pixalate.com/roku-ivt-overlap-report)
- [Amazon Fire TV](https://www.pixalate.com/fire-tv-ivt-overlap-report)

**About Pixalate**

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. 

**Disclaimer**

*The content of this press release, and the **Invalid Traffic Overlap Reports **(the "****Report****"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.*

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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