This week's review of ad fraud and privacy in the digital advertising space:
Pixalate’s January 2023 CTV FAST Apps Report explores the ad traffic characteristics of Free Ad-Supported TV (FAST) apps and surfaces interesting programmatic ad insights across Roku and Amazon Fire TV apps. Read the full blog here.
Pixalate conducted a study of CTV transactions for Q4 2022 to provide insights into the scale of variations in CTV Bundle IDs comprised of new data highlighting issues that appear to be prevalent with Bundle IDs. Read the full blog here.
Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Farm Land - Farming life game' from the Apple and Google App Stores. You can read the full review here.
This week we also reviewed 'Match Animal' from the Apple and Google App Stores. Read the full review here.
We also reviewed 'Match AnimalBaby Adventure - Salon Dress-Up & Makeover Games' from the Apple and Google App Stores this week. Read the full review here.
Pixalate’s recent Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. This week, we present the number and percentage of abandoned apps found across the Google Play and Apple App stores in 2022 that have programmatic advertising.
In this additional blog taken from Pixalate's Q4 2022 Abandoned Mobile Apps Report, we highlight the estimated ad spend on abandoned apps across the Google Play and Apple App stores in 2022.
Fierce Video cited Pixalate's research in their article titled "Sports, local news CTV apps are more susceptible to ad fraud - Pixalate."
Fierce Video said:
“Pixalate found Fire TV was the CTV platform with the most prevalent ad spoofing. Apps such as TVBAnywhere, FilmRise British TV and Denver-based KUSA exceeded spoofing rates of 75%, while spoofing rates for other apps ranged between 10-40%.
As for Roku, average spoofing rates across 10 apps remained in the 10-20% range, down from 20-30% at the end of 2022."
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The Pixalate team will be in attendance at the MWC Conference at Fira Gran Via in Barcelona, taking place Feb. 27 - Mar. 2, 2023. Our team members have been conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our MWC 2023 event page to discuss your organizations’ needs and how we can help. We may be able to accommodate remote meetings.
