--- title: "Pixalate Week in Review: February 20 - 24, 2023" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from February 20 - 24, 2023 image: https://www.pixalate.com/hubfs/Danny%20-%20Blog%20Graphics.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 4 min read # Pixalate Week in Review: February 20 - 24, 2023 Written by [Liz Margolis](https://www.pixalate.com/blog/author/liz-margolis) Feb 24, 2023 1:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Pixalate’s January 2023 CTV FAST Apps Report **![January 2023 CTV FAST Apps Report](https://www.pixalate.com/hs-fs/hubfs/January%202023%20CTV%20FAST%20Apps%20Report.png?width=781&height=439&name=January%202023%20CTV%20FAST%20Apps%20Report.png) ** Pixalate’s January 2023 CTV FAST Apps Report explores the ad traffic characteristics of Free Ad-Supported TV (FAST) apps and surfaces interesting programmatic ad insights across Roku and Amazon Fire TV apps. Read the full blog [here](https://www.pixalate.com/blog/january-2023-ctv-fast-apps-report). [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/4a1a2aa1-c60d-4255-8550-30a3fd085456.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4a1a2aa1-c60d-4255-8550-30a3fd085456) ## Pixalate’s Q4 2022 CTV Bundle ID Mapping Report for Amazon Fire TV and Roku ![Q4 2022 CTV Bundle ID Mapping](https://www.pixalate.com/hs-fs/hubfs/Q4%202022%20CTV%20Bundle%20ID%20Mapping.png?width=781&height=439&name=Q4%202022%20CTV%20Bundle%20ID%20Mapping.png) Pixalate conducted a study of CTV transactions for Q4 2022 to provide insights into the scale of variations in CTV Bundle IDs comprised of new data highlighting issues that appear to be prevalent with Bundle IDs. Read the full blog [here](https://www.pixalate.com/blog/q4-2022-ctv-bundle-id-mapping-report). [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/227f17bd-394f-4e2e-8497-18b66120d244.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/227f17bd-394f-4e2e-8497-18b66120d244) ## Mobile App Manual Review under COPPA Rule: 'Farm Land-Farming Life Game' ![Farm Land-Farming Life Game](https://www.pixalate.com/hs-fs/hubfs/Farm%20Land-Farming%20Life%20Game.png?width=781&height=439&name=Farm%20Land-Farming%20Life%20Game.png) Pixalate continued its [Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed 'Farm Land - Farming life game' from the Apple and Google App Stores. You can read the full review [here](https://www.pixalate.com/blog/app-review-series-farm-land-farming-life-game). ## Mobile App Manual Review under COPPA Rule: 'Match Animal' ![Match Animal](https://www.pixalate.com/hs-fs/hubfs/Match%20Animal.png?width=781&height=439&name=Match%20Animal.png) This week we also reviewed 'Match Animal' from the Apple and Google App Stores. Read the full review [here](https://www.pixalate.com/blog/app-review-series-match-animal). ## Mobile App Manual Review under COPPA Rule: 'Baby Adventure - Salon Dress-Up & Makeover Games' ![Baby Adventure - Salon Dress-Up & Makeover Games](https://www.pixalate.com/hs-fs/hubfs/Baby%20Adventure%20-%20Salon%20Dress-Up%20%26%20Makeover%20Games.png?width=781&height=439&name=Baby%20Adventure%20-%20Salon%20Dress-Up%20%26%20Makeover%20Games.png) We also reviewed 'Match AnimalBaby Adventure - Salon Dress-Up & Makeover Games' from the Apple and Google App Stores this week. Read the full review [here](https://www.pixalate.com/blog/app-review-series-baby-adventure-salon-dress-up-makeover-games). ## 500 Newly ‘Abandoned’ Apps With Programmatic Ads Across the Google and Apple App Stores ![](https://lh5.googleusercontent.com/-HC7q1FHeJAxrPxkKpJDVmpqrW126P_dGOiP6KVYglhRubyKcgnUkvxzNlE-l63jr-Z8BuqSy87Ew1q1t4-q972c7T0aNmbagmejSqw5zKPwRjC0HLU0_9I2BZvqOkixUFR2vJf4Zn--22nunKr5rC8) Pixalate’s recent [Q4 2022 Abandoned Mobile Apps Report](https://www.pixalate.com/q4-2022-abandoned-apps-report-mobile) provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. [This week](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-500-newly-abandoned-apps-with-programmatic-ads-across-the-google-and-apple-app-stores), we present the number and percentage of abandoned apps found across the Google Play and Apple App stores in 2022 that have programmatic advertising. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37) ## Pixalate Estimates $29MM in Programmatic Ad Spend on ‘Abandoned’ Apps in 2022 ![](https://lh4.googleusercontent.com/f7_NH5SB_Y6S_rALc8wQiyuRZzWgQkkZd4nSwbncy8sSI_0wEysb4SeHSXW-_BJ0kX3Ob4A-BoCNRQemqfgXG7PfHB_K-eumqY3cOaVccTYDXUkGPGUjv6F0176B9XYr5wXwgu06ECq1gcAunTaS7Rw) In this [additional blog](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-pixalate-estimates-29mm-in-programmatic-ad-spend-on-abandoned-apps-in-2022) taken from Pixalate's [Q4 2022 Abandoned Mobile Apps Report](https://www.pixalate.com/q4-2022-abandoned-apps-report-mobile), we highlight the estimated ad spend on abandoned apps across the Google Play and Apple App stores in 2022. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37) ## *Pixalate in the news:* ![](https://www.pixalate.com/hs-fs/hubfs/image-png-Feb-24-2023-02-39-29-0983-PM.png?width=506&height=178&name=image-png-Feb-24-2023-02-39-29-0983-PM.png) [Fierce Video](https://www.fiercevideo.com/advertising/sports-local-news-ctv-apps-more-susceptible-ad-fraud-pixalate) cited Pixalate's research in their article titled "Sports, local news CTV apps are more susceptible to ad fraud - Pixalate." Fierce Video said: “Pixalate found Fire TV was the CTV platform with the most prevalent ad spoofing. Apps such as TVBAnywhere, FilmRise British TV and Denver-based KUSA exceeded spoofing rates of 75%, while spoofing rates for other apps ranged between 10-40%. As for Roku, average spoofing rates across 10 apps remained in the 10-20% range, down from 20-30% at the end of 2022." ## *Pixalate at MWC Barcelona:* *![image (2)-2](https://www.pixalate.com/hs-fs/hubfs/image%20(2)-2.png?width=1920&height=412&name=image%20(2)-2.png)* The Pixalate team will be in attendance at the MWC Conference at Fira Gran Via in Barcelona, taking place Feb. 27 - Mar. 2, 2023. Our team members have been conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our [MWC 2023 event page](https://www.pixalate.com/mwc-2023) to discuss your organizations’ needs and how we can help. We may be able to accommodate remote meetings.   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s Q4 2022 CTV Bundle ID Mapping Report for Amazon Fire TV and Roku: 34% of Global Open Programmatic CTV Ad Spend on Amazon Fire TV Targets Apps Referred to by 10+ Bundle IDs](https://www.pixalate.com/blog/q4-2022-ctv-bundle-id-mapping-report) [** ](https://www.pixalate.com/blog) Next Story [9% Increase in Abandoned Apps on the Google Play Store in Q4 vs. Q3 2022: Pixalate’s Q4 2022 Abandoned Mobile Apps Report →](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-9-increase-in-abandoned-apps-on-the-google-play-store-in-q4-vs-q3-2022) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/february-24-2023-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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