Pixalate’s Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years.
The report covered a wide range of data points, so we decided to break some of this information down further into individual blogs to highlight interesting findings.
This post: We highlight the estimated ad spend on abandoned apps across the Google Play and Apple App stores in 2022.
$4.6MM+ in estimated programmatic ad spend on abandoned apps in Q4 2022
In the context of Pixalate’s report, “abandoned” means the app has gone 2+ years since its last update.
Estimated Ad Spend On Abandoned Apps Across the Google and Apple App Stores in 2022:
- Q1 2022 - $10MM
- Q2 2022 - $6.4MM
- Q3 2022 - $7.8MM
- Q4 2022 - $4.6MM
This totals about $29MM in 2022 as a whole.
For more analysis of abandoned mobile apps, download a free copy of the report here:
If you are interested in more insights like the above, across desktop, mobile and CTV devices, please reach out to us using this contact form.
The content of this post, and the Q4 2022 Abandoned Mobile Apps Report (the "Report"), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. It should be noted that the mere fact an app does not appear to have been updated in a certain period of time does not necessarily mean that such app's publisher has abandoned the app, or is otherwise violating any policy, best practice, or regulation. Instead, we are merely noting the apparent inactivity and rendering an opinion that this apparent absence of updates may be suggestive of heightened risks to end users and other data subjects. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to render opinions and report trends pertaining to apps available for download via the official Apple App Store and Google Play Store.