--- title: "Pixalate Week in Review: December 18 - 22, 2023" description: Pixalate reviews news from December 18 - 22, 2023, in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/december-22-2023-pixalate-week-in-review.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 1 min read # Pixalate Week in Review: December 18 - 22, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Dec 22, 2023 1:30:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Q3 2023 Ad Fraud and IVT Benchmark Reports ![Cover - Pixalate - Q3 2023 IVT Benchmark Report - Mobile App](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20covers/Cover%20-%20Pixalate%20-%20Q3%202023%20IVT%20Benchmark%20Report%20-%20Mobile%20App.png?width=468&height=263&name=Cover%20-%20Pixalate%20-%20Q3%202023%20IVT%20Benchmark%20Report%20-%20Mobile%20App.png) Pixalate this week released the Q3 2023 Invalid Traffic Benchmark Reports for: - [Desktop and Mobile Web](https://www.pixalate.com/desktop-and-mobile-web-invalid-traffic-benchmarks-report) - [Connected TV](https://www.pixalate.com/connected-tv-invalid-traffic-benchmarks-report) - [Mobile Apps](https://www.pixalate.com/mobile-app-invalid-traffic-benchmarks-report) ## Children's Privacy Risks in 'Santa Calling' Mobile Apps Report ![Cover - Pixalate - 2023 Santa Calling Mobile Apps Report](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Cover%20-%20Pixalate%20-%202023%20Santa%20Calling%20Mobile%20Apps%20Report.png?width=468&height=263&name=Cover%20-%20Pixalate%20-%202023%20Santa%20Calling%20Mobile%20Apps%20Report.png) [Pixalate](https://www.pixalate.com/) this week released the [Children's Privacy Risks in ‘Santa Calling’ Mobile Apps 2023 Report](https://www.pixalate.com/childrens-privacy-risks-in-santa-calling-mobile-apps). Pixalate conducted a comprehensive analysis of all Santa Calling apps. In total 231 apps were analyzed, with 16 found to be subject to the Children’s Online Privacy Protection Act (COPPA) Rule. ## Q3 2023 Abandoned Mobile Apps Report ![Abandoned Mobile Apps Report Landing Page Cover](https://www.pixalate.com/hs-fs/hubfs/Abandoned%20Mobile%20Apps%20Report%20Landing%20Page%20Cover.png?width=468&height=263&name=Abandoned%20Mobile%20Apps%20Report%20Landing%20Page%20Cover.png) [Pixalate](https://www.pixalate.com/) this week released the [Q3 2023 Abandoned Mobile Apps Report](https://www.pixalate.com/abandoned-mobile-apps-report), analyzing apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned if it has not been updated in at least two years. As of Q3 2023, over two million apps are now abandoned between the Google (1.4+ million) and Apple (565k) app stores - up 14% YoY. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Children’s Privacy Risks in ‘Santa Calling’ Mobile Apps Report 2023: 76% of Apps Request Access to Sensitive Personal Data](https://www.pixalate.com/blog/childrens-privacy-risks-in-santa-calling-mobile-apps-report-2023) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Publishes October 2023 Global Benchmark Report for Made-For-Advertising (MFA) Connected TV Apps →](https://www.pixalate.com/blog/october-2023-made-for-advertising-ctv-report) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/december-22-2023-weekly-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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