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Abandoned Mobile Apps Report

Pixalate's Q3 2023 Abandoned Mobile Apps Report analyzes apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned if it has not been updated in at least two years.

Key Findings:

  • 2,006,456 abandoned mobile apps across Google & Apple app stores as of Q3 2023
    • 14% increase YoY in the # of abandoned mobile apps
  • 253k abandoned mobile apps with open programmatic advertising (nearly $4MM in ad spend on these apps in Q3 2023)
  • 8.5k abandoned mobile apps share user GPS location data in the advertising bid stream
  • 49% of Apple-hosted apps are likely directed to children are abandoned

Download the Q3 2022 Abandoned Mobile Apps Report for free today

You can also check out the press release

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