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Abandoned Mobile Apps Report

Pixalate's Q3 2023 Abandoned Mobile Apps Report analyzes apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned if it has not been updated in at least two years.

Key Findings:

  • 2,006,456 abandoned mobile apps across Google & Apple app stores as of Q3 2023
    • 14% increase YoY in the # of abandoned mobile apps
  • 253k abandoned mobile apps with open programmatic advertising (nearly $4MM in ad spend on these apps in Q3 2023)
  • 8.5k abandoned mobile apps share user GPS location data in the advertising bid stream
  • 49% of Apple-hosted apps are likely directed to children are abandoned

Download the Q3 2022 Abandoned Mobile Apps Report for free today

You can also check out the press release

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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