Samsung leads the market with 28.5% averaged estimated reach* in Q1 2022
Roku gained market reach in LATAM, surpassing Samsung in Q1 2022
Both stores together make up 60% of the LATAM market
*Estimated reach is a breakdown of percentage of devices within a given region.
Roku gains positions and market reach in LATAM, surpassing Samsung in 2022
According to Pixalate’s monthly data on estimated population reach by device in LATAM, Graph 1 shows the battle between Samsung and RokuTV in the Latin American CTV market over the past 8 months. Both stores together make up 60% of the LATAM market.
Roku’s average monthly estimated reach increased from 23.7% in Q4 2021 to 26.7% in Q1 2022
Samsung average monthly estimated reach decreased from 34.5% in Q4 2021 to 28.5% in Q1 2022
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”