--- title: "Pixalate Week in Review: April 11-15, 2022" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from April 11 - 15, 2022. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate%20week%20in%20review%20april%2015%202022.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: April 11-15, 2022 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 15, 2022 4:00:00 PM This week's review of ad fraud and privacy in the digital advertising space. ## **Roku keeps 50% share of North America CTV market in Q1 2022** ![TOP CTV DEVICES IN NORTH AMERICA](https://www.pixalate.com/hs-fs/hubfs/TOP%20CTV%20DEVICES%20IN%20NORTH%20AMERICA_GIF_V2.gif?width=1920&name=TOP%20CTV%20DEVICES%20IN%20NORTH%20AMERICA_GIF_V2.gif) Roku and Samsung continue to make up [67.4% of the NA market](https://www.pixalate.com/blog/ctv-device-market-share-north-america-q1-2022). According to Pixalate’s [latest release in CTV trends](https://ratings.pixalate.com/rankings/ctv/device-reach/NA/GLOBAL/20220301) in March 2022, Roku remains the clear dominant CTV device leader in North America, but Samsung has recently gained some ground. The two stores combined make up 67.4% of the CTV device market in NA.  - Roku’s average estimated reach is 56% from August 2021 to March 2022  - Samsung’s average estimated reach is 16% from August 2021 to March 2022  ## **More than 43,000 CTV apps between Roku and Amazon Fire TV** ![The number of CTV apps Roku and Amazon Fire TV](https://www.pixalate.com/hs-fs/hubfs/The%20number%20of%20CTV%20apps%20Roku%20and%20Amazon%20Fire%20TV.png?width=600&name=The%20number%20of%20CTV%20apps%20Roku%20and%20Amazon%20Fire%20TV.png) According to [Pixalate’s data](https://www.pixalate.com/blog/number-of-ctv-apps-roku-amazon-fire-tv), there are over 43,000 active CTV apps across Roku and Amazon Fire TV, as of the end of Q1 2022. - **Roku: **Over 29,000 CTV apps as of Q1 2022, up from 15,817 in Q1 2020 - **Amazon Fire TV: **Over 14,500 CTV apps as of Q1 2022, up from 8,352 in Q1 2020 ## **Pixalate at 2022 International Association of Privacy Professionals Conference in Washington, D.C.** ## ![Pixalate IAPP Global Privacy Summit 2022](https://www.pixalate.com/hs-fs/hubfs/Pixalate%20IAPP%20Global%20Privacy%20Summit%202022.png?width=600&name=Pixalate%20IAPP%20Global%20Privacy%20Summit%202022.png) A team from Pixalate attended this year’s International Association of Privacy Professionals (IAPP) conference in Washington, D.C. earlier this week. Senior Vice President of Public Policy, Ads Privacy and COPPA Compliance [Allison Lefrak was a featured speaker](https://www.linkedin.com/feed/update/urn:li:activity:6920024986338390017), discussing the future of children’s privacy and the steps Pixalate is taking to address evolving concerns. ## **AdExchanger: Getting Children’s Privacy Right Requires Opening Your Eyes** ### ![consumer-data-privacy-profile](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/consumer-data-privacy-profile.png?width=570&name=consumer-data-privacy-profile.png) [AdExchanger](https://www.adexchanger.com/data-exchanges/getting-childrens-privacy-right-requires-opening-your-eyes/?oly_enc_id=7421H8648990J5L) published an article about the challenges tech companies face in complying with children’s privacy laws. When discussing COPPA, the author notes that there is one very large loophole companies have been using in the 1998 landmark privacy law– “a knowledge exception, meaning the operators of general audience sites or apps are only covered by the law if they have actual knowledge that children under 13 are sharing their personal information without parental consent.” ## **The Hill op-ed: We need to protect children’s data online – but let’s protect everyone’s data while we’re at it** ### ![privacy-lock-secure](https://www.pixalate.com/hs-fs/hubfs/privacy-lock-secure.png?width=600&name=privacy-lock-secure.png) Jordan Shapiro of the Progressive Policy Institute penned an op-ed in [The Hill](https://thehill.com/opinion/technology/3262558-we-need-to-protect-childrens-data-online-but-lets-protect-everyones-data-while-were-at-it/) calling out the “lack of teeth” in terms of enforcement in COPPA as it stands. She notes the proposed PROTECT Kids Act and the Children and Teens’ Online Privacy Protection Act as efforts to rightly improve the quarter-century old COPPA, but notes that “a narrow emphasis on children’s privacy misses the mark in addressing online privacy concerns for children and all citizens.” She says that by only focusing on children’s privacy in future legislation, Congress is missing an opportunity to protect everyone, noting that large data repositories of adults’ data will undoubtedly contain children’s data as most platforms require only a user state their age rather than go through a verification process. She said this would make children’s data less safe. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Roku keeps 50% share of North America CTV market in Q1 2022](https://www.pixalate.com/blog/ctv-device-market-share-north-america-q1-2022) [** ](https://www.pixalate.com/blog) Next Story [Samsung and Roku Battle for CTV Leadership in LATAM →](https://www.pixalate.com/blog/ctv-device-market-share-latam-q1-2022) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/april-15-2022-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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