This week's review of ad fraud and privacy in the digital advertising space.
Roku and Samsung continue to make up 67.4% of the NA market. According to Pixalate’s latest release in CTV trends in March 2022, Roku remains the clear dominant CTV device leader in North America, but Samsung has recently gained some ground. The two stores combined make up 67.4% of the CTV device market in NA.
According to Pixalate’s data, there are over 43,000 active CTV apps across Roku and Amazon Fire TV, as of the end of Q1 2022.
A team from Pixalate attended this year’s International Association of Privacy Professionals (IAPP) conference in Washington, D.C. earlier this week. Senior Vice President of Public Policy, Ads Privacy and COPPA Compliance Allison Lefrak was a featured speaker, discussing the future of children’s privacy and the steps Pixalate is taking to address evolving concerns.
AdExchanger published an article about the challenges tech companies face in complying with children’s privacy laws. When discussing COPPA, the author notes that there is one very large loophole companies have been using in the 1998 landmark privacy law– “a knowledge exception, meaning the operators of general audience sites or apps are only covered by the law if they have actual knowledge that children under 13 are sharing their personal information without parental consent.”
Jordan Shapiro of the Progressive Policy Institute penned an op-ed in The Hill calling out the “lack of teeth” in terms of enforcement in COPPA as it stands. She notes the proposed PROTECT Kids Act and the Children and Teens’ Online Privacy Protection Act as efforts to rightly improve the quarter-century old COPPA, but notes that “a narrow emphasis on children’s privacy misses the mark in addressing online privacy concerns for children and all citizens.”
She says that by only focusing on children’s privacy in future legislation, Congress is missing an opportunity to protect everyone, noting that large data repositories of adults’ data will undoubtedly contain children’s data as most platforms require only a user state their age rather than go through a verification process. She said this would make children’s data less safe.
