Roku’s average monthly estimated reach decreased from 62% in Q4 2021 to 52% in Q1 2022
Samsung average monthly estimated reach increased from 14% in Q4 2021 to 16% in Q1 2022
Estimated reach is a breakdown of percentage of devices within a given region.
Roku and Samsung make up 67.4% of the NA market
According to Pixalate’s latest release in CTV trends in March 2022, Roku remains the clear dominant CTV device leader in North America, but Samsung has recently gained some ground. The two stores combined make up 67.4% of the CTV device market in NA.
Roku’s average estimated reach is 56% from August 2021 to March 2022
Samsung’s average estimated reach is 16% from August 2021 to March 2022
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”