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The State of Children’s Online Privacy in the Apple App Store in 2021

Jan 5, 2022 12:41:54 PM

According to Global Mobile Ad Supply Chain: Privacy & Safety on Apps for Children - Apple App Store (H1 2021), apps for children were slightly more likely to have a privacy policy than the general audience apps. Allison Lefrak points out COPPA as a probable reason making a difference here.

 

Another concern regarding the mobile ecosystem are delisted apps. In the Delisted Apps Report, Pixalate estimated that 59% of delisted apps had no detectable privacy policy, compared to 16% of apps being live in the Apple App Store. However, apps are being delisted only from the stores. Users must remove the app from their devices on their own.

“The one thing I would like to note from a consumer protection standpoint is that many consumers have no idea when an app is delisted. It does not mean that the app is going to disappear. It stays on their phone unless users take proactive steps to remove it. It is possible that a large number of delisted apps are still out there on people’s devices,” explains Allison Lefrak.

It is essential to remember that even if a mobile app does not have a privacy policy or Terms of Services or is registered with a non-corporate email, it does not mean that the app is maliciously processing the collected data. 

Watch the entire video to find more details about children's privacy in the Apple App Store in 2021.

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