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Global Mobile Ad Supply Chain: Privacy & Safety on Apps for Children - Apple App Store (H1 2021)

Privacy and Safety on Apps For Children - Apple - H1 2021 Cover Pixalate's Global Mobile Ad Supply Chain: Privacy & Safety on Apps for Children - Apple App Store (H1 2021) report contains new research into the 1.5MM+ mobile apps available for download on the Apple App Store that count children aged 12 & under as part of their audience.

Key Findings

  • 90% of Apple App Store apps purport to be suited for audiences that include children aged 12 & under
  • 16% of Apple App Store apps for kids have no/undetected privacy policy
  • Over 200,000 Apple App Store apps for kids have no/undetected privacy policy and have no known country of origin
  • 575 Apple App Store apps for kids lack all major transparency standards

What's inside the report:

Analysis of key transparency standards on apps for kids including:

  • Privacy Policy analysis
  • Terms of Service analysis
  • Non-Corporate Email analysis
  • Private Registration analysis
  • Foreign-registered apps
  • And more

Download the report today.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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