Three apps, Pluto TV, Plex, and YuppTV, earned the top three positions in the CTV EMEA Publisher Trust Indexes in July 2021 on both Roku and Amazon Fire TV. It is the first time the top three publishers have been the same on both the Roku and Amazon rankings since Pixalate launched the classifications for the best quality apps for advertisers in April.
Pluto TV topped both Roku and Amazon Fire TV rankings by an excellent and versatile performance across all measured metrics. It is the only app achieving the highest mark "A" in all categories in classifications for both platforms. In addition, it is worth mentioning that Pluto TV scored 99 in Ad Density and Engagement metrics in both EMEA CTV rankings in July 2021.
Plex reached second position in both CTV EMEA rankings. The app achieved it by good all-around performance. Plex was particularly strong in the Invalid Traffic (IVT) and Ad Density metrics, earning "A's" in both metrics in both the Amazon Fire TV and Roku rankings.
YuppTV obtained the third position in the CTV EMEA rankings on both platforms. Even though the app ranked lower in Popularity Score, it performed well in qualitative metrics, which resulted in high placement in the Publisher Trust Indexes. It is worth noting that YuppTV achieved remarkable results in the IVT metrics and scored 97 and 94 in this category in Roku and Amazon Fire TV rankings, respectively.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”