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The Walt Disney Company again has the most CTV apps in the Publisher Trust Indexes; Gray Television a close runner-up

Piotr Boiwka
Aug 24, 2021 12:15:00 PM

The Walt Disney Company (DIS) retook the first position in the ranking of publicly-traded companies owning the most apps in the top 100 of the CTV Publisher Trust Index in North America in July. The company led the way with 19 apps within the top 100 of the Amazon Fire TV and Roku rankings, closely followed by Gray Television (GTN) with 18 apps. Discovery (DISCA) and ViacomCBS (VIAC), with 13 apps in both classifications, were tied at the third position.

Disney’s (DIS) “jewel in the crown” is Hulu, leading both Roku and Amazon Fire TV classifications in July 2021 in North America. However, many more apps are worth mentioning, covering various topics, such as Lifetime, A&E, ABC, or ESPN

Gray Television (GTN), which led the peloton in June, obtained the second position in the July ranking with 18 apps in both classifications, including WLOX Local News and WSFA 12 News. GTN also had 18 apps in the Roku and Amazon Fire TV top 100 rankings in June.

The third position in July was co-occupied by Discovery (DISCA) and ViacomCBS (VIAC), which both had 13 apps in the Roku and Amazon Fire TV top 100. In Discovery’s portfolio, we can find apps such as Watch OWN, Travel Channel GO, or Science Channel GO

ViacomCBS (VIAC) also owns many channels, including those focusing on entertainment, such as Comedy Central, MTV, or VH1, information like CBS News, and cooperation with AT&T (T) over The CW Network.

In July’s top 100 of the CTV Publisher Trust Indexes, there were 121 apps owned by organisations listed on stock exchanges around the world. For Roku’s classification, there were 42 such apps. In Amazon Fire TV’s ranking, there were 79 apps owned by publicly traded companies.

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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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