This week's review of ad fraud and quality in the digital advertising space.
Webinar recap: Navigating safety, privacy, and COPPA compliance in programmatic CTV
Pixalate recently hosted a webinar covering the issues lurking beneath the surface of the booming Connected TV (CTV) advertising space: Consumer Privacy, COPPA compliance, and brand and family safety. Read this recap to learn how to address:
WarnerMedia trying to replace troubling HBO Max apps
"WarnerMedia is on a mission to replace all of HBO Max’s troubled connected TV apps within four or five months," according to MediaPost. The company is concerned by a flood of negative comments on social media and decided to improve often criticized HBO Max CTV apps.
Google regularly meet digital publishers to discuss Privacy Sandbox
Since March, Google engineers meet monthly with around 20 digital publishers to discuss the shape of Privacy Sandbox. According to Digiday, "the regular meetings between a small group of top-tier publishing execs and Googlers are intended to give publishers a louder voice in the discussion."
FTC strengthens its antitrust lawsuit against Facebook
"The Federal Trade Commission on Thursday filed a revised, and significantly lengthier, antitrust complaint against Facebook, in an attempt to persuade a federal judge to allow the prosecution to proceed," according to MediaPost. The FTC accuses Facebook of breaking antitrust law and holding monopoly power.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”