This week's review of ad fraud and quality in the digital advertising space.
Pixalate recently hosted a webinar covering the issues lurking beneath the surface of the booming Connected TV (CTV) advertising space: Consumer Privacy, COPPA compliance, and brand and family safety. Read this recap to learn how to address:
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps from July 2021:
Find all rankings here for free
"WarnerMedia is on a mission to replace all of HBO Max’s troubled connected TV apps within four or five months," according to MediaPost. The company is concerned by a flood of negative comments on social media and decided to improve often criticized HBO Max CTV apps.
Since March, Google engineers meet monthly with around 20 digital publishers to discuss the shape of Privacy Sandbox. According to Digiday, "the regular meetings between a small group of top-tier publishing execs and Googlers are intended to give publishers a louder voice in the discussion."
"The Federal Trade Commission on Thursday filed a revised, and significantly lengthier, antitrust complaint against Facebook, in an attempt to persuade a federal judge to allow the prosecution to proceed," according to MediaPost. The FTC accuses Facebook of breaking antitrust law and holding monopoly power.
