Pixalate’s research shows that the Bundle ID for ‘Hulu’ (2285) on Roku ranked first, while ‘Plex’ (383457673) ranked first on Apple TV
LONDON, June 4, 2026 -- Pixalate, an ad fraud and privacy compliance platform today released the May 2026 Top 100 Most Popular Connected TV (CTV) Bundle ID Rankings for Open Programmatic CTV Advertising. The global rankings cover Samsung Smart TV, Amazon Fire TV, Apple TV, Roku, and LG Smart TV, and top 10 regional rankings for each platform.
Pixalate’s data science team analyzed over 1 billion programmatic impressions across 898 CTV apps in May 2026. The rankings reflect global open programmatic ad impressions after invalid traffic (IVT) removal.
|
Rank |
Platform |
Bundle ID |
App |
App Store ID |
Developer Name |
|
1 |
Roku |
2285 |
Hulu |
2285 |
Hulu LLC |
|
2 |
Roku |
13535 |
Plex - Free Movies & TV |
13535 |
Plex GmbH |
|
3 |
Roku |
151908 |
The Roku Channel |
151908 |
Roku |
|
4 |
Roku |
41468 |
Tubi - Free Movies & TV |
41468 |
Tubi, Inc |
|
5 |
Roku |
43465 |
Fubo: Watch Live TV & Sports |
43465 |
fubo |
|
Rank |
Platform |
Bundle ID |
App |
App Store ID |
Developer Name |
|
1 |
LG |
474301 |
LG Channels |
474301 |
LG Electronics |
|
2 |
LG |
1113013 |
Tubi: Free Movies & TV |
1113013 |
Tubi |
|
3 |
LG |
1074449 |
Fubo: Watch Live TV & Sports |
1074449 |
FuboTV |
|
4 |
LG |
1196211 |
LG Channels |
1196211 |
LG Electronics |
|
5 |
LG |
232373 |
Rakuten TV |
232373 |
Rakuten TV Europe SLU |
|
Rank |
Platform |
Bundle ID |
App |
App Store ID |
Developer Name |
|
1 |
Amazon Fire TV |
b00e81o27y |
ESPN for Fire TV |
B00E81O27Y |
ESPN Distribution, Inc. |
|
2 |
Amazon Fire TV |
b075nthvjw |
Tubi: Watch Free Movies & TV Shows |
B075NTHVJW |
Tubi, Inc |
|
3 |
Amazon Fire TV |
b00kdsgipk |
Pluto TV - Watch Free Movies, Shows & Live TV |
B00KDSGIPK |
Pluto TV |
|
4 |
Amazon Fire TV |
b01j62q632 |
DIRECTV: Live TV, Sports & Streaming |
B01J62Q632 |
DIRECTV |
|
5 |
Amazon Fire TV |
b004y1wcde |
Plex: Stream Movies & TV |
B004Y1WCDE |
Plex, Inc. |
|
Rank |
Platform |
Bundle ID |
App |
App Store ID |
Developer Name |
|
1 |
Apple TV |
383457673 |
Plex: Find Movies and TV Shows |
383457673 |
Plex Inc. |
|
2 |
Apple TV |
294056623 |
FOX Sports: Watch Live Games |
294056623 |
FOX Sports Interactive |
|
3 |
Apple TV |
905401434 |
Fubo: Watch Live TV & Sports |
905401434 |
fuboTV Inc. |
|
4 |
Apple TV |
1508186374 |
Peacock TV: Stream TV & Movies |
1508186374 |
Peacock TV LLC |
|
5 |
Apple TV |
493619333 |
MLB |
493619333 |
MLB |
Samsung Smart TV
|
Rank |
Platform |
Bundle ID |
App |
App Store ID |
Developer Name |
|
1 |
Samsung Smart TV |
g19068012619 |
Fubo: Watch Live TV & Sports |
G19068012619 |
fuboTV Inc. |
|
2 |
Samsung Smart TV |
g15147002586 |
SAMSUNG TV PLUS |
G15147002586 |
Samsung Electronics Co., Ltd. |
|
3 |
Samsung Smart TV |
g17198010041 |
Sling TV |
G17198010041 |
Sling TV L.L.C. |
|
4 |
Samsung Smart TV |
g17243010190 |
ESPN |
G17243010190 |
Disney Electronic Content, Inc. |
|
5 |
Samsung Smart TV |
g18229011675 |
Pluto TV |
G18229011675 |
Pluto TV, Inc. |
In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement, creating a vulnerability that ad fraudsters can exploit.
Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.
Additionally, the IAB Tech Lab has issued guidelines for using app IDs, and OpenRTB 2.6 has offered support for Channel and Network Objects information to avoid overloading the Bundle ID field.
Download the Top 100 CTV Bundle ID Rankings in May 2026 for each platform here:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the May2026 Top 100 Most Popular CTV Bundle ID Ranking Reports (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”
