According to Pixalate’s latest Connected TV (CTV) research, the Bundle (694481) for ‘Free Horror Movies’ app had the highest IVT rate on Roku, and the Bundle ID (vizio.tubitv) for ‘Tubi - Free Movies ＆ TV’ had the highest IVT rate on Samsung Smart TV

LONDON, June 8, 2026 -- Pixalate, an ad fraud and privacy compliance platform, today released the May 2026 Connected TV (CTV) App Bundle IDs With Highest Invalid Traffic Rates Report for Apple TV, Roku, Samsung Smart TV, LG Smart TV, and Amazon Fire TV app stores.

The report ranks the top 10 Bundle IDs associated with Connected TV (CTV) apps based on invalid traffic rates, as measured by Pixalate. To compile this research, Pixalate’s data science team analyzed over 2 billion global impressions across CTV apps in May 2026.

CTV Bundle IDs with Highest IVT Rates - May 2026

Roku

Amazon Fire TV

Apple TV

Samsung Smart TV

LG Smart TV

Download Pixalate’s May 2026 CTV Apps Report here

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a “key innovator” for children’s online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Connected TV (CTV) Bundle ID Apps With Highest Invalid Traffic Report (the Report’), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”