3 things to know:
The Connected TV (CTV) open programmatic ad market develops rapidly, and advertisers find it safe and effective to allocate their budgets. According to Pixalate's analysis, between H119 and H121, ad spend on open programmatic CTV increased by 210% globally. However, the pace of growth differs between regions.
APAC had the slowest growth rate between H1 2019 and H1 2021. After an impressive jump of 96% between H119 and H120, the programmatic CTV ad spend stalled in APAC and decreased by 1% between H120 and H121.
To compare, programmatic CTV ad spend grew by 482% in LATAM and 97% in EMEA last year. However, it is essential to note that it still doubled over the previous two years and the CTV perspectives in the APAC region are promising. Pixalate will continue to monitor the upcoming changes in the following quarters.
Download the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report for more.
Disclaimer
The content of this report reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.
Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information.
