--- title: "Pixalate Week in Review: September 25 - 29, 2023" description: Pixalate reviews news from September 25 - 29, in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/weekly-recap-septemer-20-2023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: September 25 - 29, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Sep 29, 2023 4:19:19 PM This week's review of ad fraud and privacy in the digital advertising space: ## EMEA Ad Supply Chain Reports for CTV and Mobile ![H1 2023 EMEA Market Report + IVT-1](https://www.pixalate.com/hs-fs/hubfs/H1%202023%20EMEA%20Market%20Report%20+%20IVT-1.png?width=781&height=439&name=H1%202023%20EMEA%20Market%20Report%20+%20IVT-1.png) This week, Pixalate released the H1 2023 EMEA Mobile App Ad Supply Chain Report, evaluating the state of the mobile marketplaces in the Europe, Middle East and Africa (EMEA) region, including device market share, app developer growth, and invalid traffic (IVT) trends. Check out the [blog](https://www.pixalate.com/blog/h1-2023-emea-mobile-app-ad-supply-chain-report) and access the report below. [![See the Research](https://no-cache.hubspot.com/cta/default/2364596/6f384df1-5c60-45f9-a1cf-ca9836dd98a3.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6f384df1-5c60-45f9-a1cf-ca9836dd98a3) Pixalate also released the H1 2023 EMEA Connected TV (CTV) Ad Supply Chain Report, a comprehensive analysis on the state of open programmatic CTV advertising through the first half of 2023 in the EMEA region. Find out more in our [blog](https://www.pixalate.com/blog/h1-2023-emea-connected-tv-ad-supply-chain-report), and access the full report below. [![See the Research](https://no-cache.hubspot.com/cta/default/2364596/48ccae87-c1df-4fd5-be3c-49744f8cec54.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/48ccae87-c1df-4fd5-be3c-49744f8cec54) ## CTV and Mobile App Manual Reviews ![Children’s Online Privacy Compliance Review Series_LEGO® DUPLO® WORLD](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_LEGO%C2%AE%20DUPLO%C2%AE%20WORLD.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_LEGO%C2%AE%20DUPLO%C2%AE%20WORLD.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published three new manual reviews this week where they assess an app’s child-directedness: - [Play DOH Create ABCs](https://www.pixalate.com/blog/app-review-series-play-doh-create-abcs) - [LEGO DUPLO WORLD](https://www.pixalate.com/blog/app-review-series-lego-duplo-world) - [Zombie Tsunami](https://www.pixalate.com/blog/app-review-series-zombie-tsunami) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) ## *Industry News* ## ![The Verge](https://www.pixalate.com/hs-fs/hubfs/The%20Verge.png?width=557&height=186&name=The%20Verge.png) It is alleged that the e-commerce giant, Amazon, has utilized its market dominance in an unlawful manner to eliminate potential competitors. This week, [The Verge](https://www.theverge.com/2023/9/26/23809817/amazon-ftc-antitrust-lawsuit-monopoly) covered a lawsuit that The Federal Trade Commission has filed against the company, in their article titled 'FTC files a massive antitrust lawsuit against Amazon'. As per an official press release by the Federal Trade Commission (FTC), the lawsuit has been filed against Amazon, targeting the segments of its business that cater to both consumers and sellers. The allegations made by the agency pertain to Amazon's alleged practice of penalizing sellers who offer products at lower prices on other platforms, as well as limiting the eligibility of certain sellers for Prime shipping benefits. Additionally, the FTC has raised concerns over Amazon's ability to manipulate search results in favor of its own products. Find out more [here](https://www.theverge.com/2023/9/26/23809817/amazon-ftc-antitrust-lawsuit-monopoly) ## *Pixalate in the News* ## ![Martechcube](https://www.pixalate.com/hs-fs/hubfs/Martechcube.png?width=557&height=308&name=Martechcube.png) MediaGo, an intelligent advertising platform powered by deep learning and operating under the Baidu Global Business Unit, has recently unveiled a global collaboration with Pixalate. This strategic partnership aims to offer advertisers access to premium traffic inventory while promoting integrity and transparency in ad market transactions. [MarTech Cube](https://www.martechcube.com/mediago-partners-with-pixalate/) highlighted this exciting partnership in their article titled 'MediaGo partners with Pixalate to strengthen its anti-fraud technology'. MarTech Cube said of the announcement: "With its proprietary identification technology, as well as data and analytics services from Pixalate, MediaGo’s upgraded, deep learning-based invalid traffic (IVT) filter strengthens the protection of advertising inventory against fraud including botnets, malware, high-risk devices and data centers. For example, MediaGo can identify non-human website traffic from major cloud providers and small data centers." Explore this exciting news in MarTech Cube's [press release](https://www.martechcube.com/mediago-partners-with-pixalate/) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: ‘Play DOH Create ABCs'](https://www.pixalate.com/blog/app-review-series-play-doh-create-abcs) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Industry-First SCO Verification Report Q2 2023 in Collaboration with Basis Technologies: 65% Higher Ad Fraud Rate on Misrepresented Supply Chain Objects →](https://www.pixalate.com/blog/q2-2023-spo-supply-chain-object-verification-report) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/september-29-2023-weekly-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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