This week's review of ad fraud and privacy in the digital advertising space:
EMEA Ad Supply Chain Reports for CTV and Mobile
This week, Pixalate released the H1 2023 EMEA Mobile App Ad Supply Chain Report, evaluating the state of the mobile marketplaces in the Europe, Middle East and Africa (EMEA) region, including device market share, app developer growth, and invalid traffic (IVT) trends. Check out the blog and access the report below.
Pixalate also released the H1 2023 EMEA Connected TV (CTV) Ad Supply Chain Report, a comprehensive analysis on the state of open programmatic CTV advertising through the first half of 2023 in the EMEA region. Find out more in our blog, and access the full report below.
It is alleged that the e-commerce giant, Amazon, has utilized its market dominance in an unlawful manner to eliminate potential competitors. This week,The Vergecovered a lawsuit that The Federal Trade Commission has filed against the company, in their article titled 'FTC files a massive antitrust lawsuit against Amazon'.
As per an official press release by the Federal Trade Commission (FTC), the lawsuit has been filed against Amazon, targeting the segments of its business that cater to both consumers and sellers. The allegations made by the agency pertain to Amazon's alleged practice of penalizing sellers who offer products at lower prices on other platforms, as well as limiting the eligibility of certain sellers for Prime shipping benefits. Additionally, the FTC has raised concerns over Amazon's ability to manipulate search results in favor of its own products.
MediaGo, an intelligent advertising platform powered by deep learning and operating under the Baidu Global Business Unit, has recently unveiled a global collaboration with Pixalate. This strategic partnership aims to offer advertisers access to premium traffic inventory while promoting integrity and transparency in ad market transactions. MarTech Cube highlighted this exciting partnership in their article titled 'MediaGo partners with Pixalate to strengthen its anti-fraud technology'.
MarTech Cube said of the announcement:
"With its proprietary identification technology, as well as data and analytics services from Pixalate, MediaGo’s upgraded, deep learning-based invalid traffic (IVT) filter strengthens the protection of advertising inventory against fraud including botnets, malware, high-risk devices and data centers. For example, MediaGo can identify non-human website traffic from major cloud providers and small data centers."
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”