The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public atratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play and Apple App Stores. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
Crystal’s Take: Play DOH Create ABCs is a delightfully interactive educational app utilizing virtual Play DOH to assist children in learning their ABCs.
COPPA factors used to determine audience
Play DOH Create ABCs is a vibrant and colorful graphic of animation designed to help kids foster fundamental qualities expected for writing and reading. It assists children in learning how to recognize, compose, and write using appropriate handwriting strokes and partner letters with sounds. The gameplay features different learning activities where kids create their own scenes. The animation has adorable brightly colored characters that children would enjoy. The sound and voice in the app are clear with narration that is easily understood. The gameplay has different learning activities that prompt children to pick letters, use their fingers to bring the play-doh together for proper stroke to form letters, and choose which colors they wish to learn about as they build models to either save or squish. The subject matter of the app is directed to children as they learn to utilize all 26 letters of the alphabet. The app assists children in observational learning and meeting milestones.
The goal is to triumphantly form a letter to receive a Play DOH treat that moves when touched and can be added to the child's gallery.
The app is rated E for Everyone in the Google Play store and rated 4+, made for ages 0-5. There is no age gate.
Screenshots of Play DOH Create ABCs
About Pixalate’s Trust & Safety Advisory Board
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”