This week's review of ad fraud and privacy in the digital advertising space:
NEW: Click Fraud Benchmarks
Pixalate released the Q2 2023 Global Click Fraud Benchmarks Reports for desktop web, mobile web, and mobile app advertising. The reports examine how many clicks on open programmatic advertisements were invalid or fraudulent. Find out more in the blog, and access the reports below.
TheQ2 2023 CTV Device Global Market Share Report reveals the top CTV devices across key regions (North America, APAC, and LATAM) based on their share of open programmatic ad traffic, as measured by Pixalate. Check out our blog here and the latest findings below.
Device Spoofing on Roku Devices
And we released the Q2 2023 CTV Device Spoofing Report: Roku to reveal how often non-Roku devices pretend to be Roku devices in the open programmatic advertising ecosystem. Find out more in this blog and access the report below.
Top Mobile App Developers With Programmatic Advertising
We also released the inaugural Mobile App Developer Advertising Market Share Report, for Q2 2023, analyzing developers of mobile apps with programmatic advertising listed in the Google Play and Apple App stores.You can find out more in the blog and access the report below.
The Patchwork Dispatch fortnightly newsletter brings you the top 5 recent developments in consumer privacy legislation, regulation, and enforcement across the US states. Some highlights from the most recent edition include:
Draft California Regulations on Cybersecurity Audits and Risk Assessment
The California Privacy Protection Agency (CPPA) has posted draft regulations from the New Rules Subcommittee for Risk Assessments and Cybersecurity Audits but is not yet ready to begin formal rule-making procedures. Draft regulations on access and opt-out rights for ADMT are also being drafted.
Colorado On Verge of Adopting Rules for Life Insurer use of Artificial Intelligence
Colorado's Department of Regulatory Agencies held a rule-making hearing on proposed rules for life insurers using ECDIS and ECDIS algorithms and predictive models. The draft rules require 13 components to detect and remediate potential unfair discrimination. The regulations are set to take effect on October 30th.
This month, team Pixalate will be attending the DMEXCO Conference at Koelnmesse in Cologne, Germany, on the 20th & 21st of September. Keep an eye out for more info from us where you will be able to learn more and set up a meeting!
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”