--- title: Q2 2023 CTV Device Global Market Share Report description: Pixalate’s Q2 2023 CTV Device Global Market Share Report reveals that Apple’s share in North America declined to a 12-month low of 4.6%. image: https://www.pixalate.com/hubfs/Pixalate%20-%20Q2%202023%20CTV%20Device%20Global%20Market%20Share%20Report.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 1 min read # Pixalate Releases Q2 2023 CTV Device Global Market Share Report: Roku’s 46% Share of Voice Still Leads in North American Open Programmatic Market Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Aug 30, 2023 8:00:00 AM *New research into the state of Connected TV (CTV) device market share reveals that Apple’s share in North America declined to a 12-month low of 4.6% as of the end of Q2 2023* **LONDON, Aug. 30, 2023 **-- [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Q2 2023 CTV Device Global Market Share Report](https://www.pixalate.com/ctv-device-global-market-share-report). The report reveals the top CTV devices across key regions (North America, APAC, and LATAM) based on their share of open programmatic ad traffic, as measured by Pixalate.  **Key findings:** - Roku dominates with 46% of CTV programmatic advertising market share in North America, but it’s down from 50% in Q1 2023 - Samsung devices surged in the LATAM market, rising to hold a 46% market share in the region as of the end of Q2 2023 - Samsung devices also led in APAC and EMEA with a device market share of 23% and 34%, respectively Download the complete Q2 2023 CTV Device Market Share Report here: [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/c0ad2fb3-7744-4a05-96ea-e5c1da3b5c0f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c0ad2fb3-7744-4a05-96ea-e5c1da3b5c0f) For a full list of devices, please visit the [Media Ratings Terminal](https://ratings.pixalate.com/rankings/ctv/device-market-share/NA/GLOBAL/20230301) and sign up for a free account. **About Pixalate** Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the February 2023 **CTV Device Market Share Report **(the "****Report****"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← 17% of Programmatic Ad Clicks Are Invalid: Pixalate’s Q2 2023 Global Click Fraud Benchmarks Reports for Mobile Apps, Desktop Web, & Mobile Web](https://www.pixalate.com/blog/q2-2023-click-fraud-benchmarks-reports) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q2 2023 CTV Device Spoofing Report for Roku: 4x Global Surge in Impersonated Roku Devices in Open Programmatic Advertising Marketplace →](https://www.pixalate.com/blog/q2-2023-ctv-device-spoofing-report-roku) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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