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Pixalate Week in Review: August 23 - 27, 2021

Piotr Boiwka
Aug 27, 2021 12:15:00 PM

This week's review of ad fraud and quality in the digital advertising space.

Publisher Trust Index rankings in North America and EMEA, July 2021


Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps from July 2021:

Find all rankings here for free 

South Korea wants to curb Google and Apple app stores' commission dominance


Reuters informs that the South Korean government "is likely to bar Google and Apple from requiring software developers to use their payment systems, effectively stopping them from charging commissions on in-app purchases, the first such curbs on the tech companies by a major economy."

Reuters-Logo.jpgLearn more here

New Facebook's traffic tool raises advertisers concerns about privacy


Facebook's conversion tracking tool (Conversions API) "is helping advertisers fill in some tracking gaps and delivering more refined data for measuring and optimizing ads, which helps them continue to do some of the retargeted advertising they’re accustomed to doing on Instagram or Facebook," according to Digiday. However, advertisers must share their user data with Facebook, which raise concerns about privacy law compliance. 

Digiday logoCheck more information here

Walmart starts its DSP backed by The Trade Desk


Walmart will launch a DSP in the second part of October, partnering with The Trade Desk. "Walmart DSP promises to allow advertisers to reach audiences more precisely with Walmart’s past purchase and predictive audience segments, as well as brand-level shopping behavior across Walmart’s physical and digital stores," according to Adweek.

aw_logo_adweekLearn more here

English-speaking ad market rose by 52% in Q2 and 25% in H1

anglo ad market growth q2 h1 2021

"Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during the second quarter, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020," reports MediaPost.

MediaPost logoCheck more information here

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