South Korea wants to curb Google and Apple app stores' commission dominance
Reuters informs that the South Korean government "is likely to bar Google and Apple from requiring software developers to use their payment systems, effectively stopping them from charging commissions on in-app purchases, the first such curbs on the tech companies by a major economy."
New Facebook's traffic tool raises advertisers concerns about privacy
Facebook's conversion tracking tool (Conversions API) "is helping advertisers fill in some tracking gaps and delivering more refined data for measuring and optimizing ads, which helps them continue to do some of the retargeted advertising they’re accustomed to doing on Instagram or Facebook," according to Digiday. However, advertisers must share their user data with Facebook, which raise concerns about privacy law compliance.
Walmart will launch a DSP in the second part of October, partnering with The Trade Desk. "Walmart DSP promises to allow advertisers to reach audiences more precisely with Walmart’s past purchase and predictive audience segments, as well as brand-level shopping behavior across Walmart’s physical and digital stores," according to Adweek.
English-speaking ad market rose by 52% in Q2 and 25% in H1
"Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during the second quarter, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020," reports MediaPost.
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”