This week's review of ad fraud and quality in the digital advertising space.
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps from July 2021:
Find all rankings here for free
Reuters informs that the South Korean government "is likely to bar Google and Apple from requiring software developers to use their payment systems, effectively stopping them from charging commissions on in-app purchases, the first such curbs on the tech companies by a major economy."
Facebook's conversion tracking tool (Conversions API) "is helping advertisers fill in some tracking gaps and delivering more refined data for measuring and optimizing ads, which helps them continue to do some of the retargeted advertising they’re accustomed to doing on Instagram or Facebook," according to Digiday. However, advertisers must share their user data with Facebook, which raise concerns about privacy law compliance.
Walmart will launch a DSP in the second part of October, partnering with The Trade Desk. "Walmart DSP promises to allow advertisers to reach audiences more precisely with Walmart’s past purchase and predictive audience segments, as well as brand-level shopping behavior across Walmart’s physical and digital stores," according to Adweek.
"Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during the second quarter, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020," reports MediaPost.
