--- title: "Pixalate Week in Review: September 3 - 7, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 3-7 September 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/big-data-targeting-gdpr.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/big-data-targeting-gdpr.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: September 3 - 7, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Sep 7, 2018 5:47:41 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Mobile ad trends: The top iPhone apps from July 2018** ![mobile-advertising-trends-top-iphone-apps-july-2018](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/mobile-advertising-trends-top-iphone-apps-july-2018.png?width=600&name=mobile-advertising-trends-top-iphone-apps-july-2018.png) Pixalate reveals the [top trending iPhone apps](https://www.pixalate.com/mobile-advertising-trends-top-iphone-apps-july-2018) for display and video advertisers in the U.S. from July 2018. The Apple App Store contains millions of apps, and this data cuts through the clutter to show marketers which apps are making the most money from digital advertising. This data can also help marketers identify new apps on which they can reach their audience.   ### **2. Mobile in-app ad spend on the rise** ![rising-money](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/rising-money.jpg?width=600&name=rising-money.jpg) [MediaPost](https://www.mediapost.com/publications/article/324688/in-app-ad-spend-rises.html) reports on a new report from PubMatic, which notes that mobile in-app ad spend is on the rise. "From the second quarter of 2017 to the second quarter of 2018, mobile video ad spend increased by 239% -- including 688% year-over-year growth via apps, and 73% year-over-year via mobile web," reported MediaPost. ### **3. Report: Scammers using free ".tk" domains** ![TLD-domain-names](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/TLD-domain-names.png?width=600&name=TLD-domain-names.png) "Scammers are utilizing free .TK domains to redirect users from hacked sites to fake blogs created for the sole purpose of displaying advertisements or tech support scams," reported [Bleeping Computer,](https://www.bleepingcomputer.com/news/security/scammers-cashing-in-on-free-tk-domains-and-ad-fraud/) citing research from Zscaler. "This scheme works by attackers compromising web sites and installing scripts that redirect visitors through a series of sites. At the end of this redirect chain will either be a tech support scam stating that the computer is infected with the Zeus virus or a fake blog site that display popups ads that cannot be closed." ### **4. GDPR impact: Behavioral data expected to be used less often** ![big-data-targeting-gdpr](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/big-data-targeting-gdpr.png?width=600&name=big-data-targeting-gdpr.png) Citing a CMO Council and SAP study, [eMarketer](https://content-na1.emarketer.com/what-types-of-data-will-gdpr-impact-most) details which types of data the General Data Protection Regulation (GDPR) is expected to impact the most. The article notes: "54% of respondents said they anticipate that they’ll no longer be able to use behavioral data like web browsing data and search histories if they want to stay compliant with the GDPR." ### **5. Amazon emerging as a competitor in online ad space** ### **![amazon](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/amazon.png?width=600&name=amazon.png)** The [New York Times](https://www.nytimes.com/2018/09/03/business/media/amazon-digital-ads.html) outlines Amazon's progress in the world of online advertising. "Amazon ... is quickly gathering momentum in a new, highly profitable arena: online advertising, where it is rapidly emerging as a major competitor to Google and Facebook," the article notes.  *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile Advertising Trends: Top iPhone Apps in July 2018](https://www.pixalate.com/blog/mobile-advertising-trends-top-iphone-apps-july-2018) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q2 2018 Ads.txt Trends Report →](https://www.pixalate.com/blog/ads-txt-trends-report-q2-2018) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-september-7-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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