--- title: "Mobile Advertising Trends: Top iPhone Apps in July 2018" description: What are the top trending iPhone apps in the United States? Pixalate uses data intelligence from the mobile app programmatic advertising ecosystem to highlight the 10 most popular Apple App Store apps among advertisers. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/mobile-advertising-trends-top-iphone-apps-july-2018.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/mobile-advertising-trends-top-iphone-apps-july-2018.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # Mobile Advertising Trends: Top iPhone Apps in July 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Sep 7, 2018 4:53:13 PM Pixalate has vast media insight on the world of mobile programmatic digital advertising, and we are able to harness our data to determine which apps are trending at any given moment. The [Apple App Store](https://www.apple.com/ios/app-store/) contains millions of apps, and this data cuts through the clutter to show marketers which apps are making the most money from digital advertising. This data can also help marketers identify new apps on which they can reach their audience.   This post highlights the top trending apps in the United States, based on display and video programmatic advertising volume, on iPhones from July 2018. **Key takeaways:** - [Words With Friends 2](https://itunes.apple.com/us/app/words-with-friends-2-word-game/id1196764367) is the only app in the top 10 for both display and video advertising on iPhones - [Social Networking](https://itunes.apple.com/us/genre/ios-social-networking/id6005) (4) and [Gaming](https://itunes.apple.com/us/genre/ios-games/id6014) (2) apps accounted for six of the top 10 spots in terms of display advertising on iPhones - Gaming (4) and [Entertainment](https://itunes.apple.com/us/genre/ios-entertainment/id6016) (2) apps accounted for six of the top 10 for video advertising on iPhones - A different weather app made the top 10 for display ([WeatherBug](https://itunes.apple.com/us/app/weatherbug-radar-forecast/id281940292)) and video ([The Weather Channel: Forecast](https://itunes.apple.com/us/app/the-weather-channel-forecast/id295646461)), but both apps ranked in the top three [![mobile-advertising-trends-top-iphone-apps](https://no-cache.hubspot.com/cta/default/2364596/57c1914b-ab88-4d8e-9d60-da592b99cf16.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/57c1914b-ab88-4d8e-9d60-da592b99cf16) ### **Trending iPhone apps for display advertising (July 2018)** **![Display-iOS-mobile-US-share-of-voice-(July-2018-data)-(2)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Display-iOS-mobile-US-share-of-voice-(July-2018-data)-(2).jpg?width=600&name=Display-iOS-mobile-US-share-of-voice-(July-2018-data)-(2).jpg)** - Four Social Networking apps made the top 10: two dating apps (Jack’d and Grindr) and two communication apps (Text Me! And Free Tone) - The Games category had two apps in the top 10, including Words With Friends 2 and Solitaire Deluxe 2 - theCHIVE was the only Entertainment app in the top 10, but it ranked first in terms of programmatic display ad volume ### **Trending iPhone apps for video advertising (July 2018)** ### ![Video-iOS-mobile-US-share-of-voice-(July-2018-data)-(1)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Video-iOS-mobile-US-share-of-voice-(July-2018-data)-(1).jpg?width=600&name=Video-iOS-mobile-US-share-of-voice-(July-2018-data)-(1).jpg) - Three Games (Words With Friends 2, Word Connect, and WGT Golf Game) and one Puzzle game (Panda Pop) all ranked in the top 10 - The only other category with more than one app in the top 10 was Entertainment (Viggle, Perk TV LIVE!)  - The Weather Channel app is the only weather app in the top 10 for iPhone video advertising, but it ranked first overall **Methodology and Disclaimer** Pixalate examined mobile in-app display advertisements sold via programmatic channels throughout July 2018 for this study. The data is based on activity within apps that engage in programmatic advertising in the open marketplace. Invalid Traffic (IVT) — including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — were removed prior to ranking the apps. Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions. *Sign up for our blog to stay updated with new stats, trends, and analysis on digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Ad Fraud (IVT) Benchmarks: 10%-15% of desktop traffic was invalid in Q2 2018](https://www.pixalate.com/blog/ad-fraud-ivt-benchmarks-desktop-q2-2018) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: September 3 - 7, 2018 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-september-7-2018) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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