--- title: Pixalate Releases Q2 2018 Ads.txt Trends Report description: Pixalate’s Q2 2018 Ads.txt Trends Report features data and insights detailing the current state of ads.txt adoption. The free download provides marketers with everything they need to know about ads.txt. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ads-txt-trends-q2-2018-download.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ads-txt-trends-q2-2018-download.jpg) [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 1 min read # Pixalate Releases Q2 2018 Ads.txt Trends Report Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Sep 11, 2018 8:24:30 AM Pixalate this week released the [Q2 2018 Ads.txt Trends Report](https://info.pixalate.com/ads-txt-trends-report-q2-2018). The report features data and insights collected by Pixalate detailing the state of ads.txt adoption over the second quarter of 2018.   ### **Q2 2018 Ads.txt Trends Report highlights:** - Ads.txt adoption **increased over 5.4x** over the first half of 2018, rising from about 90,000 domains to about 500,000 - On average, sites with ads.txt have a **10% lower IVT rate** compared to sites without ads.txt - Of the top 1000 programmatic domains, **75%** now have ads.txt - **Google** is the most common ‘direct’ partner and **AppNexus** is the most common ‘reseller’ on ads.txt files among top domains [![ads-txt-trends-report-q2-2018](https://no-cache.hubspot.com/cta/default/2364596/c88c6a63-9360-4f76-b07d-cd0164d73052.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c88c6a63-9360-4f76-b07d-cd0164d73052) Pixalate has made available a free download of all [publishers that have an ads.txt file](https://info.pixalate.com/publishers-with-ads-dot-txt), as observed by Pixalate. This list is updated monthly. *Want more data-driven insights? Sign up for our blog! * ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: September 3 - 7, 2018](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-september-7-2018) [** ](https://www.pixalate.com/blog) Next Story [Mobile Advertising Trends: Top iPad Apps in July 2018 →](https://www.pixalate.com/blog/mobile-advertising-trends-top-ipad-apps-july-2018) ## You May Also Like These Stories on Research Reports [![](https://www.pixalate.com/hubfs/TOP%20100%20CONNECTED%20TV%20(CTV)%20BUNDLE%20IDs%20MAY%202026.jpg) ](https://www.pixalate.com/blog/top-100-connected-tv-ctv-bundle-ids-in-may-2026) [CTV](https://www.pixalate.com/blog/topic/ctv) ### [Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Ad Spend in May 2026; ‘Hulu’ Bundle ID No. 1 on Roku, ‘Plex’ top-ranked on Apple TV, ‘LG Channels’ No. 1 on LG Smart TV](https://www.pixalate.com/blog/top-100-connected-tv-ctv-bundle-ids-in-may-2026) Jun 4, 2026 9:00:00 AM | 4 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2025%20Covers%20and%20Images/CTV%20Ad%20Supply%20Chain%20Trends%20Report%20-%20Global%20landing%20page%20cover.png) ](https://www.pixalate.com/blog/q1-2026-ctv-ad-supply-chain-trends-report) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate’s Q1 2026 CTV Ad Supply Chain Trends Report: Roku Leads in North America (36% SOV) and LATAM (42%); global programmatic CTV ad spend at over $6B](https://www.pixalate.com/blog/q1-2026-ctv-ad-supply-chain-trends-report) May 25, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Reports_and_Documents/2026%20Reports/Desktop,%20Mobile,%20and%20CTV/Made%20for%20Advertising/Q1%202026/Made%20for%20Advertising%20(MFA)%20Mobile%20Apps%20Benchmarks%20Report%20-%20Q1%202026%20-%20Global.png) ](https://www.pixalate.com/blog/q1-2026-global-made-for-advertising-mfa-benchmarks-report-for-mobile-apps) [CTV](https://www.pixalate.com/blog/topic/ctv) ### [Pixalate Releases Q1 2026 Global Made-for-Advertising (MFA) Benchmarks Report for Mobile Apps: 1,630 apps on Google Play Store and 346 apps on Apple App Store found to be MFA](https://www.pixalate.com/blog/q1-2026-global-made-for-advertising-mfa-benchmarks-report-for-mobile-apps) May 12, 2026 9:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/ads-txt-trends-report-q2-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *