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Pixalate Week in Review: June 14 - 18, 2021

Piotr Boiwka
Jun 18, 2021 12:15:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1. Publisher Spotlight Video Series: Philo’s Reed Baker about the best CTV ad practice

 

Pixalate started a series of video interviews with representatives of the top apps in the Publisher Trust Index. They will present key factors for developing an effective programmatic ad ecosystem.

The latest episode featured a talk with Philo and their Head of Advertising, Reed Barker. Check out the interview to find out the best practices from one of the top-rated CTV for programmatic advertising quality.

2. Pixalate reveals top mobile apps in EMEA based on ad quality in May 2021

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The French app, Leboncoin, earned the first spot in the Publisher Trust Index for Google Play Store in May 2021 in EMEA. In the Apple App Store EMEA ranking, June’s Journey achieved the pole position. Both apps earned "A" grades across all measured metrics, including Invalid Traffic, Brand Safety, and Viewability. Learn more in our blog about the top EMEA apps in May 2021.

Do you want to make data-driven decisions? Create a free account and find the best apps based on quality here.

Create Free Account & See The Rankings

3. US ad spend growth predicted to be the strongest in 40 years

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Magna projects that the ad industry in the U.S. will rise by 15% to reach $259 billion in 2021, the fastest growth in 40 years. The company “expects global advertising spend to hit an all-time high of $657 billion,” according to Adweek.

4. Amazon blocks Google’s FLoC system

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Digiday informs that Amazon implemented a code blocking Google’s attempts to collect data from Amazon digital properties. “The move could seriously weaken the fledgling tracking system.” It seems to be another chapter of rivalry between Big Tech companies over users' privacy and data control, according to the article.

5. Why CTV will thrive in the post-cookie era

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This op-ed on AdExchanger written by Justin Evans, global head of analytics and insights for Samsung Ads contends that "CTV is positioned to thrive as third-party cookies fade away." Evans wrote: "Now, as digital advertisers’ third-party cookies are crumbling, 'television'— especially connected TV — and its advertisers are sitting pretty in a new world led by first-party data. Read more in AdExchanger.
 

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