This week's review of ad fraud and quality in the digital advertising space.
Pixalate started a series of video interviews with representatives of the top apps in the Publisher Trust Index. They will present key factors for developing an effective programmatic ad ecosystem.
The latest episode featured a talk with Philo and their Head of Advertising, Reed Barker. Check out the interview to find out the best practices from one of the top-rated CTV for programmatic advertising quality.
The French app, Leboncoin, earned the first spot in the Publisher Trust Index for Google Play Store in May 2021 in EMEA. In the Apple App Store EMEA ranking, June’s Journey achieved the pole position. Both apps earned "A" grades across all measured metrics, including Invalid Traffic, Brand Safety, and Viewability. Learn more in our blog about the top EMEA apps in May 2021.
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Magna projects that the ad industry in the U.S. will rise by 15% to reach $259 billion in 2021, the fastest growth in 40 years. The company “expects global advertising spend to hit an all-time high of $657 billion,” according to Adweek.
Digiday informs that Amazon implemented a code blocking Google’s attempts to collect data from Amazon digital properties. “The move could seriously weaken the fledgling tracking system.” It seems to be another chapter of rivalry between Big Tech companies over users' privacy and data control, according to the article.
