Pixalate's Publisher Spotlight Video Series focuses on Connected TV (CTV) and mobile app publishers that achieve high positions in the Publisher Trust Index, which ranks publishers based on overall quality for programmatic advertising.
Today's featured interview is with Philo and their Head of Advertising, Reed Barker.
Philo ranks in the top 5 on the CTV Publisher Trust Index
Philo, a streaming TV service, has regularly ranked in the top five for quality on our Publisher Trust Index among all Roku and Amazon Fire TV apps in the programmatic ad ecosystem.
In the May 2021 index, Philo earned an "A" grade in app Popularity, Invalid Traffic (IVT), Ad Density, and User Engagement.
Pixalate spoke with Reed Barker, Head of Advertising about Philo, about the company's efforts to maintain quality in the open programmatic CTV marketplace. Philo offers over 60 channels and has become a "programmatic-first" company, according to Barker.
Watch the whole interview embedded above or on YouTube.
See more Mobile and CTV app rankings for programmatic advertising
Check out the Pixalate Top 100™ lists to see monthly rankings of mobile and CTV apps based on quality for programmatic advertising. The Pixalate Top 100™ rankings span 35+ different app categories across four regions: North America, EMEA, APAC, and LATAM.
Additionally, Pixalate Media Ratings Terminal users — free to subscribe — gain access to additional insights about individual apps, including IVT rates, monthly viewability trends, trusted sellers, ad capabilities, and more.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”