Match 3D and ibis Paint X led the EMEA Mobile Publisher Trust Indexes in July 2021 for the Apple App Store and Google Play Store, respectively. Both apps reached the top by a significant jump compared to their position in June’s rankings. Among the 20 apps included in the top 10s of both classifications, 14 were video gaming or graphic/art apps.
How did the leaders perform?
The Mobile Publisher Trust Index for the Google Play Store has witnessed four different apps earn the top spot since launching in April 2021. In July, ibis Paint X took the number one position. The Japanese app earned excellent scores across most metrics, most notably Brand Safety (99), Ads.txt (94), and Viewability (99).
In the Apple App Store ranking, Match 3D advanced from the 11th position in June to dethrone June’s Journey for the top spot in the Apple App Store classification. Match 3D performed remarkably and obtained the highest mark (“A”) in all measured metrics. It included the highest possible score of 99 in the Viewability and Brand Safety categories.
There are more quality mobile apps in EMEA
Even though June’s Journey: Hidden Objects did not reach the number one position in the Apple App Store ranking, it still maintained high quality. The German app also achieved only “A’s” across all metrics, including a notable score (92) in the Invalid Traffic category.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”