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Year-in-Review 2025: Verve top-ranked SSP on Apple App Store in North America, children’s privacy at risk due to non-compliant apps, Pixalate’s data-privacy compliance tech recognized by UNICEF

Jan 2, 2026 10:30:00 AM

Discover our most downloaded reports this year, including SSP Market Share, CTV Device Market Share, Top 100 CTV Bundle IDs, Children’s Privacy Reports, and more.

Upcoming: Catch Pixalate at CES Las Vegas in January 2026


Our top three most downloaded 2025 research reports:

  1. Seller Rankings → Supply-Side Platform (SSP) Market Share 
  2. CTV Rankings → Connected TV (CTV) Device Market Share 
  3. Publisher Rankings → Publisher Trust Indexes (PTI)

Additional 2025 research:

Pixalate on the road:

This year, we travelled to Miami for Possible, France for Cannes Lions 2025, and Cologne for DMEXCO. And in 2026, kick off the start of the year with us at CES in our Hospitality Suite at the ARIA Las Vegas Resort from January 6 through January 9.


Most Popular Reports of 2025

Pixalate’s research team published over 1,000 reports in 2025 on ad fraud, privacy compliance, ad industry benchmarks, made-for advertising (MFA) apps and domains, ad supply chain trends, and more. Did you miss any?

SSP Market Share Rankings 

Magnite was the top Supply-Side Platform (SSP) in the United States on Roku in Q2 2025, while Bidmachine led on the Apple App Store in the United Kingdom in Q3 2025. Discover more such insights in our SSP Market Share Rankings, which evaluate programmatic SSPs based on their estimated market share for ads delivered on a given platform across web, mobile, and Connected TV (CTV) traffic.

Download the reports:

 

Publisher Trust Indexes (PTI)

Vita Mahjong was the top-ranked app in Germany on the Apple App Store in November 2025, based on open programmatic advertising traffic quality. Explore which publishers delivered the most trustworthy inventory in 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality.

Download the reports:

 

CTV Device Market Share Report

Roku led in the CTV device market share in the Western Hemisphere in Q3 2025, while Samsung Smart TV led in EMEA and APAC in Q1 2025. Discover more such insights in our CTV Device Market Share Reports, which break down the top CTV devices in each country by quarterly market share.

Find out who made it to the top 10 in the US, Mexico, the UK, and Canada. We also produced a Global report that shows the top CTV devices in key regions, including EMEA, North America, LATAM, and APAC.

Download the Reports:

 

CONNECTED TV: Ad Supply Chain Trends 

In Q3 2025, Chinese Smart TV maker Hisense grew its market share in North America by 138% quarter over quarter. Meanwhile, as CTV open programmatic ad spend climbed to $6.1B globally, the Invalid Traffic (IVT) rate rose to 19% from 18% in Q2.

Discover more in the Connected TV (CTV) Ad Supply Chain Trends reports, which highlight a rapidly expanding market still grappling with fraud.

Download the Reports:

 

Children’s Privacy Reports

The State Of Children’s Privacy On Mobile Apps Report - Q1 2025 highlights app developers on the Google Play Store and Apple App Store that are at risk of violating the Children’s Online Privacy Protection Act (COPPA) for gathering children’s personal information through likely child-directed apps without a compliant privacy policy, as assessed by Pixalate. We also released the Q3 2025 State of Children’s Privacy Risk Report for Asia-Pacific (APAC) Mobile Apps.

Download more privacy reports:

 

Also new from Pixalate: AdFraud IOC-DB. The AdFraud IOC-DB publishes free, weekly-updated lists of the highest-risk ad fraud indicators of compromise (IOCs) that Pixalate has observed to be associated with invalid traffic (IVT).


Pixalate on the Road in 2025

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POSSIBLE Miami - April 28-30, 2025

Guests stepped aboard our private yacht for a refreshing escape from the conference floor. We made waves with like-minded professionals and explored our market-leading ad fraud protection, privacy, and compliance solutions in a sophisticated and relaxed setting docked across from the Fontainebleau.

 

Cannes Lions 2025 - June 16-20, 2025

Pixalate had a fantastic week at Cannes Lions 2025! Hot topics on our yacht that kept us buzzing:

  • Supply chain transparency - Where are your ads really running?
  • CTV trends - Connected TV isn’t just growing, it’s exploding
  • SSP trust - Convos about who's leading and why

 

DMEXCO in Cologne - September 17-18

Pixalate joined the leading tech innovators at Europe's premier digital marketing expo in September to talk about the future of fraud prevention for CTV, Mobile & Web.

 

UPCOMING: Meet Pixalate at CES 2026 in Las Vegas

Catch us at the ARIA Las Vegas Resort from January 6 through January 9 to network with our experts, discover industry insights, and explore Pixalate's ad fraud prevention and privacy compliance solutions.

RSVP now:

Pixalate at CES 2026


About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

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