According to Pixalate’s research, ‘SimCity BuildIt’ generated $1 million in ad revenue on Google Play Store in the EMEA (Europe, the Middle East, and Africa) region, while ‘Happy Color by Numbers Game’ led on Apple App Store in North America ($6 million)
LONDON, January 21, 2026 - Pixalate today released the 2025 Top 100 Google Play Store and Apple App Store Apps by Ad Revenue Reports.
The reports list the top revenue-generating apps globally, and by region, including North America, EMEA, APAC, and LATAM.
Top 5 Google Play Store Apps by Global Ad Revenue 2025
|
App Name |
App ID |
Developer Name |
Avg. Monthly Gross in 2025 |
|
Pocket FM: Audio Series |
com.radio.pocketfm |
PocketFM |
$6M |
|
SimCity BuildIt |
com.ea.game.simcitymobile_row |
ELECTRONIC ARTS |
$3M |
|
Happy Color®: Color by Number |
com.pixel.art.coloring.color.number |
X-FLOW |
$2M |
|
Pandora - Music & Podcasts |
com.pandora.android |
Pandora |
$2M |
|
Candy Crush Saga |
com.king.candycrushsaga |
King |
$2M |
Top 5 Apple App Store Apps by Global Ad Revenue - 2025
|
App Name |
App ID |
Developer Name |
Avg. Monthly Gross in 2025 |
|
Happy Color by Numbers Game |
1407852246 |
X-FLOW LTD |
$7M |
|
Block Blast！ |
1617391485 |
ARETIS LIMITED |
$7M |
|
Vita Mahjong |
6468921495 |
VITA STUDIO PTE. LTD. |
$5M |
|
The Weather Channel - Radar |
295646461 |
The Weather Channel |
$3M |
|
Musi - Simple Music Streaming |
591560124 |
Musi Inc. |
$2M |
To compile the research, Pixalate's data science team analyzed over 310 billion impressions across 8 million mobile apps across the Apple App Store and Google Play Store in 2025.
Explore the Top 100 Mobile Apps By Ad Revenue Reports - 2025
About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The content of this press release, and the Top Mobile Apps by Revenue Reports (the "Reports"), reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
