--- title: Pixalate Releases Q2 2025 Mobile SDKs Market Share Report description: Pixalate's Q2 2025 Mobile SDKs Market Share Report provides an analysis of the top third party advertising SDKs used by mobile apps based on estimated open programmatic ad market share. image: https://www.pixalate.com/hubfs/Q2%202025%20Ad%20SDK%20Market%20Share%20Report%20-%20blog%20cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | [Market Share](https://www.pixalate.com/blog/topic/market-share) | 3 min read # Pixalate’s Global Q2 2025 Ad SDK Market Share Rankings: IAB OMSDK (95%) Leads Among Google Play Store Apps, AppLovin (87%) No. 1 on Apple App Store Apps Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Sep 24, 2025 1:00:00 PM *According to Pixalate’s SDK market share research, IAB OM Open Measurement OMSDK, Meta Audience Network, and Unity Ads are the leading mobile app ad SDKs for Google Play Store apps; AppLovin, Meta Audience Network, and Vungle (Liftoff) are at the top on the Apple App Store apps, based on an analysis of 599K mobile apps and 26 billion programmatic advertising transactions* LONDON, September 24, 2025** --**[Pixalate](https://www.pixalate.com/), the leading ad fraud protection, privacy, and compliance analytics platform, today released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store and Apple App Store. The Q2 2025 reports analyze the estimated market share of third-party ad software development kits (SDKs) used across apps available on the [Google Play Store](https://www.pixalate.com/mobile-sdks-benchmarks-report-google) and [Apple App Store](https://www.pixalate.com/mobile-sdks-benchmarks-report-apple). Third-party SDKs are created by companies separate from the app developer. App developers utilize third-party advertising SDKs to perform various advertising-related functions, including mediation, measurement, attribution, and more. Market share estimates are based on the presence of SDK in an app. Pixalate identifies ad impressions on an app and attributes them to every SDK integrated into that app. Because many apps utilize multiple SDKs, this metric reflects an SDK’s footprint and potential access to impressions, not a direct confirmation of its participation in each ad sale. ## **Top Android Ad SDKs Apps in the Google Play Store** ## **Global** - IAB OM Open Measurement OMSDK (95% estimated ad market share) - Meta Audience Network (89%) - Unity Ads (84%) - AppLovin (82%) - Vungle (Liftoff) (82%) ## **North America** - IAB OM Open Measurement OMSDK (93%) - Meta Audience Network (90%) - AppLovin (83%) - Unity Ads (83%) - Vungle (Liftoff) (83%) ## **EMEA** - IAB OM Open Measurement OMSDK (95%) - Meta Audience (88%) - Unity Ads (85%) - AppLovin (81%) - Vungle (Liftoff) (81%) ## **APAC** - IAB OM Open Measurement OMSDK (96%) - Meta Audience Network (89%) - Unity Ads (86%) - Mintegral (82%) - AppLovin (81%) ## **LATAM** - IAB OM Open Measurement OMSDK (98%) - Meta Audience Network (91%) - Vungle (Liftoff) (91%) - Unity Ads (87%) - AppLovin (86%) ## **Top Android Ad SDKs on 'Video Gaming' Apps** - IAB OM Open Measurement OMSDK (99%) - Unity Ads (99%) - AppLovin (97%) - Meta Audience Network (96%) - Vungle (Liftoff) (95%) Download the full Android Ad SDK Market Share Rankings for the Google Play Store [here](https://www.pixalate.com/mobile-sdks-benchmarks-report-google). ## **Top iOS Ad SDKs Apps in the Apple App Store** ## **Global** - AppLovin (87% estimated ad market share) - Meta Audience Network (78%) - Vungle (Liftoff) (76% ) - Amazon Ads (76%) - TikTok for Business (ByteDance) (70%) ## **North America** - AppLovin (86%) - Amazon Ads (81%) - Meta Audience Network (78%) - Vungle (Liftoff) (76%) - IAB OM Open Measurement OMSDK (68%) ## **EMEA** - AppLovin (92%) - TikTok for Business (ByteDance) (82%) - Vungle (Liftoff) (80%) - Meta Audience Network (79%) - Amazon Ads (76%) ## **APAC** - AppLovin (89%) - TikTok for Business (ByteDance) (77%) - Meta Audience Network (73%) - Vungle (Liftoff) (71%) - Moloco Ads (54%) ## **LATAM** - AppLovin (88%) - Vungle (Liftoff) (85%) - Meta Audience Network (84%) - TikTok for Business (ByteDance) (75%) - Amazon Ads (66%) ## **Top iOS Ad SDKs on 'Video Gaming' Apps** - AppLovin (99%) - Amazon Ads (91%) - Vungle (Liftoff) (85%) - Meta Audience Network (84%) - Moloco Ads (81%) Download the complete iOS Ad SDK Market Share Rankings for the Apple App Store [here](https://www.pixalate.com/mobile-sdks-benchmarks-report-apple). Pixalate’s data science team analyzed over 599K mobile apps downloadable from the Apple App Store and Google Play Store and 26 billion open programmatic advertising transactions during June 2025 (Q2 2025). Download the reports for a complete analysis and review of SDKs: [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/03c0480d-d28d-4855-922b-ff6b9b6e3c83.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/03c0480d-d28d-4855-922b-ff6b9b6e3c83)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/d2e2c1d1-4b71-4fa6-afdb-e3165c4e3af0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d2e2c1d1-4b71-4fa6-afdb-e3165c4e3af0) **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the Global Mobile App SDKs Market Share Rankings Report, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.* ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Programmatic Ad Seller Misrepresentation in Web, Mobile & CTV Apps Q2 2025: Pixalate Estimates 35% of Global Open Programmatic Mobile App Ad Impressions Sold by Unauthorized Sellers](https://www.pixalate.com/blog/pixalates-q2-2025-programmatic-ad-seller-misrepresentation-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Exposes Widespread COPPA Violations in New Report: 99% of U.S.-Registered Apple App and Google Play Store Likely Child-Directed Apps Fail to Obtain Required Verifiable Parental Consent (VPC) →](https://www.pixalate.com/blog/pixalate-exposes-widespread-coppa-violations-in-new-verifiable-parental-consent-vpc-report-q2-2025) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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