Discover the latest programmatic research in Pixalate's March 2026 recap.
What's included in the March 2026 recap:
TOP REPORT → Connected TV (CTV) Device Market Share
TOP REPORT → CTV Ad Supply Chain Trends
GLOBAL AD FRAUD → Invalid Traffic (IVT) Benchmarks Report
HIGH-IVT vMVPD & FAST APPS → vMVPD App Bundle IDs, FAST App Bundle IDs
SDK RANKINGS → Mobile Software Development Kit (SDK) Market Share
In the Q4 2025 CTV Device Market Share Reports, Pixalate reveals that Roku devices accounted for 31% of global open programmatic CTV ads globally, most among leading devices. However, despite retaining the top position, its share declined for the second consecutive quarter, falling from 36% in Q3 and 37% in Q2.
Pixalate’s Q4 2025 Connected TV (CTV) Ad Supply Chain Trends Reports analyze programmatic advertising activity across over185K CTV apps and more than 7 billion global ad transactions to measure estimated ad spend, invalid traffic (IVT), device market share, and more.
Pixalate’s Q4 2025 Invalid Traffic & Ad Fraud Benchmarks Reports reveal that 36% of mobile app traffic was flagged as invalid last quarter. Download the reports to learn more about global and regional ad fraud across mobile app, CTV, and desktop/mobile web traffic.
Our latest Q4 2025 vMVPD and FAST App Bundle ID Reports are out. We’ve identified the specific CTV bundle IDs within these categories that saw the highest ad fraud (Invalid Traffic, IVT) rates across Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV, as measured by Pixalate.
See rankings for: High-IVT vMVPD App Bundle IDs, High-IVT FAST App Bundle IDs
Pixalate’s Q4 2025 Ad SDK Market Share Reports analyze the reach of third-party advertising SDKs integrated across apps in the Apple App Store and Google Play Store. The reports evaluate the global and regional footprints of leading ad SDKs, including Meta Audience Network, Unity Ads, and AppLovin.
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