--- title: "Pixalate's March 2026 Recap: CTV Device Market Share, CTV Ad Supply Chain Trends, IVT Benchmarks, and more" description: Pixalate reviews this month's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from March 2026. image: https://www.pixalate.com/hubfs/Monthly%20Recap-1.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) | 1 min read # Pixalate's March 2026 Recap: CTV Device Market Share, CTV Ad Supply Chain Trends, IVT Benchmarks, and more Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Mar 31, 2026 6:59:59 AM Discover the latest programmatic research in Pixalate's March 2026 recap. **What's included in the March 2026 recap:** TOP REPORT** → **[Connected TV (CTV) Device Market Share](https://www.pixalate.com/ctv-device-global-market-share-report-global) TOP REPORT** → **[CTV Ad Supply Chain Trends](https://www.pixalate.com/ctv-ad-supply-chain-trends-report) ** GLOBAL AD FRAUD **→ [Invalid Traffic (IVT) Benchmarks Report](https://www.pixalate.com/invalid-traffic-benchmarks-report-global) HIGH-IVT vMVPD & FAST APPS →[vMVPD App Bundle IDs](https://www.pixalate.com/pixalates-vmvpd-app-bundle-ids-with-the-highest-ivt), [FAST App Bundle IDs](https://www.pixalate.com/pixalates-fast-app-bundle-ids-with-the-highest-ivt) SDK RANKINGS → [Mobile Software Development Kit (SDK) Market Share](https://www.pixalate.com/mobile-sdks-benchmarks-report-google) --- ## **TOP REPORT:**** CTV Device Market Share - Q4 2025** In the **Q4 2025 CTV Device Market Share Reports**, Pixalate reveals that Roku devices accounted for 31% of global open programmatic CTV ads globally, most among leading devices. However, despite retaining the top position, its share declined for the second consecutive quarter, falling from 36% in Q3 and 37% in Q2. [![CTV Device Global Market Share Report](https://no-cache.hubspot.com/cta/default/2364596/f2326b40-4966-451c-804a-05fabbdec1d2.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f2326b40-4966-451c-804a-05fabbdec1d2) --- ## **TOP REPORT:**** CTV Ad Supply Chain Trends - Q4 2025** Pixalate’s **Q4 2025 Connected TV (CTV) Ad Supply Chain Trends Reports **analyze programmatic advertising activity across over185K CTV apps and more than 7 billion global ad transactions to measure estimated ad spend, invalid traffic (IVT), device market share, and more. [![CTV Ad Supply Chain Trends - Global](https://no-cache.hubspot.com/cta/default/2364596/59110836-3bc3-4404-a68d-a4aaa9837edb.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/59110836-3bc3-4404-a68d-a4aaa9837edb) --- ## **GLOBAL AD FRAUD:**** Invalid Traffic & Ad Fraud Benchmarks - Q4 2025** Pixalate’s **Q4 2025 Invalid Traffic & Ad Fraud Benchmarks** Reports reveal that 36% of mobile app traffic was flagged as invalid last quarter. Download the reports to learn more about global and regional ad fraud across mobile app, CTV, and desktop/mobile web traffic. [![Global IVT Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/07870475-8d60-483e-b38e-2d918ff463a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/07870475-8d60-483e-b38e-2d918ff463a0) --- ## **HIGH-IVT CTV BUNDLE IDS: vMVPD and FAST App Bundle IDs with the Highest IVT Rates - Q4 2025** Our latest **Q4 2025 vMVPD and FAST App Bundle ID Reports** are out. We’ve identified the specific CTV bundle IDs within these categories that saw the highest ad fraud (Invalid Traffic, IVT) rates across Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV, as measured by Pixalate. See rankings for: [High-IVT vMVPD App Bundle IDs](https://www.pixalate.com/pixalates-vmvpd-app-bundle-ids-with-the-highest-ivt), [High-IVT FAST App Bundle IDs](https://www.pixalate.com/pixalates-fast-app-bundle-ids-with-the-highest-ivt) --- ## **SDK RANKINGS: **Mobile SDK Market Share - Q4 2025 Pixalate’s **Q4 2025 Ad SDK Market Share Reports** analyze the reach of third-party advertising SDKs integrated across apps in the Apple App Store and Google Play Store. The reports evaluate the global and regional footprints of leading ad SDKs, including** Meta Audience Network**, **Unity Ads**, and **AppLovin**. See rankings for: [Apple App Store](https://www.pixalate.com/pixalates-adfraud-indicators-of-compromise-ioc-database-for-mfa-mobile-apps-apple-app-store), [Google Play Store](https://www.pixalate.com/pixalates-adfraud-indicators-of-compromise-ioc-database-for-mfa-mobile-apps-google-play-store) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s Q4 2025 Report Finds 69% of CTV Bundle IDs Were Malformed, Unidentified, &/or Fraudulent on Apple TV, LG (85%), Samsung Smart TV (56%), Roku (20%), & Amazon Fire TV (52%)](https://www.pixalate.com/blog/q4-2025-malformed-fraudulent-ctv-bundle-ids-risk-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Unveils Mobile Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage vs. Publisher-Direct; 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