Discover the vMVPD App Bundle IDs With the Highest Invalid Traffic (IVT) Rates across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in Q4 2025.
By clicking Download and entering your email address, you are agreeing to our Terms of Use and have read and acknowledge our Privacy Policy.
To compile this research, Pixalate’s data science team analyzed over 4 billion global open programmatic advertising transactions across over 6,800 unique CTV apps in Q4 2025. Invalid Traffic rates are calculated at the Bundle ID level using the estimated volume of invalid traffic (inclusive of spoofing) as measured by Pixalate.
Virtual Multichannel Video Programming Distribution (vMVPD) applications bundle TV channels into cost-effective “skinny bundles,” a concept derived from traditional MVPDs like Comcast and Dish TV.
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT).
Contact
Offices
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
