A review of the reports and releases delivered and published by Pixalate throughout January:
H2 2023 SSAI Benchmark Report for CTV
The H2 2023 Server-Side Ad Insertion (SSAI) benchmark report analyzes the state of SSAI implementation across top Connected TV (CTV) platforms. SSAI is a programmatic advertising feature combining ads and content into a single stream to provide a broadcast TV-like experience without buffering.
Q4 2023 Top Grossing Connected TV Apps
The Q4 2023 Global Top Grossing Connected TV Apps Benchmark Reports include estimates on top grossing apps in open programmatic advertising by global region across Roku, Amazon Fire TV, and Samsung Smart TV.
December 2023 Top 100 CTV Bundle IDs
Pixalate published a list of the top 100 most popular Bundle IDs across the most popular CTV platforms - Roku, Amazon Fire TV, Samsung, and Apple TV - from December 2023, based on global open programmatic advertising data.
CTV Publisher Trust Indexes
The December 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. Download the reports for more:
Mobile Publisher Trust Index
The December 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:
Children’s Privacy Index for Mobile Advertising Sellers
We released theDecember 2023 Children's Privacy Index for Mobile Advertising Sellers. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”