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Pixalate's January 2024 Recap

Feb 2, 2024 1:00:00 PM
A review of the reports and releases delivered and published by Pixalate throughout January:

 

H2 2023 SSAI Benchmark Report for CTV

SSAI in CTV Advertising Benchmark Report H2 2023

The H2 2023 Server-Side Ad Insertion (SSAI) benchmark report analyzes the state of SSAI implementation across top Connected TV (CTV) platforms. SSAI is a programmatic advertising feature combining ads and content into a single stream to provide a broadcast TV-like experience without buffering.

 

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Q4 2023 Top Grossing Connected TV Apps

Pixalate - Q4 2023 Top Grossing CTV Apps - Cover

The Q4 2023 Global Top Grossing Connected TV Apps Benchmark Reports include estimates on top grossing apps in open programmatic advertising by global region across Roku, Amazon Fire TV, and Samsung Smart TV.

 

Samsung     Fire TV     Roku


December 2023 Top 100 CTV Bundle IDs

December 2023 Top CTV BundleIDs

Pixalate published a list of the top 100 most popular Bundle IDs across the most popular CTV platforms - Roku, Amazon Fire TV, Samsung, and Apple TV - from December 2023, based on global open programmatic advertising data.

 

Samsung     Fire TV

Roku     tvOS


CTV Publisher Trust Indexes

CTV PTI December 2023

The December 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. Download the reports for more:

 

Samsung     Fire TV

Roku     Apple TV


Mobile Publisher Trust Index

Mobile Publisher Trust Index - December 2023

The December 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:

 

Download Now


Children’s Privacy Index for Mobile Advertising Sellers

childrens privacy index december 2023

We released the December 2023 Children's Privacy Index for Mobile Advertising Sellers. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology.

 

See the Rankings


CTV and Mobile App Manual Reviews

COPPA Manual Review Cattle Farm House Construction

Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:

You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page

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