Discover the latest in programmatic research in Pixalate's monthly recap.
What's included in the July 2025 recap:
Our latest release:
Top releases from earlier in the month:
More from Pixalate:
NEW REPORT: Most Popular Delisted Apps With
app-ads.txt Files - Weekly Ingestible CSVs
Discover the top apps with app-ads.txt files delisted from app stores between July 20-26, 2025. The Weekly Delisted Mobile Apps Reports are ingestible CSV files featuring the Bundle IDs of the most popular delisted ad-supported apps each week.
Download the ingestible CSVs here:
Top 100 CTV Bundle IDs - June 2025
Based on volume of non-IVT open programmatic ad impressions. We analyzed the most popular Bundle IDs for open programmatic advertising across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
Here are our findings:
Top 100 Mobile Bundle IDs - June 2025
Based on volume of non-IVT open programmatic ad impressions. We analyzed the most popular Bundle IDs for open programmatic advertising across iOS and Android apps available to download on the Apple App Store and Google Play Store.
Here are our findings:
Publisher Trust Indexes for Ad Traffic Quality - June 2025
Explore which publishers delivered the most trustworthy inventory in June 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality.
You can download the rankings here:
Top Mobile Apps by Programmatic Ad Revenue - June 2025
These were the top grossing mobile apps in June 2025. At Pixalate, we calculate estimated programmatic ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, the average CPM for the category of a given app, and ad density.
You can download the June 2025 reports here:
Top CTV Apps by Programmatic Ad Revenue - June 2025
These were the top grossing Connected TV (CTV) apps in June 2025. At Pixalate, we calculate estimated programmatic ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, the average CPM for the category of a given app, and ad density.
You can download the June 2025 reports here:
Top Mobile Games for Ad Traffic Quality - June 2025
These 'Video Gaming' apps delivered the most trustworthy inventory in June 2025. We identified the top Apple App Store and Google Play Store apps in the 'Video Gaming' IAB category for open programmatic advertising quality.
Download the latest reports here:
Top Sports Apps for Ad Traffic Quality - June 2025
These 'Sports' apps delivered the most trustworthy inventory in June 2025. We identified the top Apple App Store and Google Play Store apps in the 'Sports' IAB category for open programmatic advertising quality.
Download the latest reports here:
Delisted Mobile Apps (Trends + Ingestible CSVs) - June 2025
92k apps were removed from the Google Play Store and Apple App Store in June 2025. To track monthly delisting trends in June 2025, our team analyzed millions of apps across both app stores. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.
Download the June 2025 reports and CSVs here:
Malformed & Fraudulent CTV Bundle IDs - Q2 2025
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38% of Bundle IDs across Connected TV (CTV) traffic were malformed, fraudulent, or unidentified. The Q2 2025 CTV Malformed and Fraudulent Bundle IDs Risk Reports include a detailed analysis of the global state of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain.
Download the June 2025 reports here:
MORE FROM PIXALATE:
PIXALATE ON THE ROAD: ChinaJoy 2025
Join Pixalate in Shanghai, China, from August 1-3, 2025, at ChinaJoy 2025. Our experts will present key insights on emerging trends in ad fraud and Made-for-Advertising (MFA) content, apps potentially violating global privacy regulations, online safety for children, additional risks in the evolving ad supply chain, and more.
📍 Location: Shanghai New International Expo Center
📍 Booth: BTOB Exhibition Area, W3 Hall, #B103
We look forward to connecting with you!
