According to Pixalate's research, Classic Country ($29K estimated open programmatic ad revenue) led on Roku in the UK, while Outside TV ($39K) was deemed top-ranked on Apple TV in the UK
LONDON, September 17, 2025—Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the August 2025 EMEA Top Grossing Apps Reports for the United Kingdom, France, Spain, and Germany. The report covers mobile apps from the Apple App Store, Google Play Store, and CTV apps from Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV stores.
The reports highlight the estimated top-grossing apps in open programmatic advertising revenue for mobile and Connected TV (CTV). In addition to the reports for the UK, France, Spain, and Germany, Pixalate has also released Top Grossing Apps Reports for the U.S. and Canada, China, Japan, Singapore, India, Mexico, Australia, and Brazil.
To compile this research, Pixalate’s data science team analyzed programmatic advertising activity across 3 billion global ad impressions on 5,000 CTV apps, and 24 billion global ad impressions on 7 million mobile apps across the Google Play Store and Apple App Store in August 2025. The Top Grossing Mobile and CTV apps rankings are published monthly, highlighting the top 200 apps by estimated open programmatic advertising spend.
Download the Global Top Grossing Mobile & CTV Apps:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top Grossing Mobile and CTV Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
