Discover the latest in programmatic research in Pixalate's monthly recap.
What's included in the August 2025 recap:
Our latest releases:
Top releases from earlier in the month:
More from Pixalate:
TOP REPORT: SSP Market Share - Q2 2025
Discover the leading Supply-Side Platforms globally. Pixalate’s SSP Market Share Rankings evaluate programmatic Sell-Side Platforms (SSPs) based on their estimated market share for ads delivered on a given platform across web, mobile, and Connected TV (CTV) traffic.
This quarter, our team analyzed data gathered from billions of programmatic transactions to provide an overview of the digital advertising environment across 15 global markets.
Download the rankings:
NEW: SSP Rankings by 'Direct' Access to Top 100 Mobile Apps - July 2025
These SSPs hold the greatest number of direct relationships with top mobile publishers. Pixalate’s July 2025
SSP Rankings: ‘Direct’ Access to Top 100 Mobile Apps reports analyze app-ads.txt listings from top mobile app publishers on Pixalate's Publisher Trust Index (PTI), ranking SSPs by direct-seller presence across high-quality, brand-safe environments.
Download the rankings:
Invalid Traffic (IVT) & Ad Fraud Benchmarks - Q2 2025
See how Invalid Traffic (IVT) and ad fraud are impacting programmatic advertising across the globe. Pixalate’s Q2 2025 IVT & Ad Fraud Benchmarks Reports analyze IVT rates across websites, mobile apps, and Connected TV (CTV) apps, offering insights into the quality and integrity of programmatic ad impressions worldwide.
Pixalate’s data science team analyzed 120+ billion open programmatic ad impressions worldwide to compile these insights. The findings are derived exclusively from Pixalate’s datasets, which consist predominantly of buy-side open auction programmatic traffic.
Download the latest reports here:
Most Popular Delisted Apps With app-ads.txt Files - Weekly Ingestible CSV
Discover the top apps with app-ads.txt files delisted from app stores last week. The
Weekly Delisted Mobile Apps reports are ingestible CSV files featuring the most popular ad-supported apps—identified by the presence of app-ads.txt files and ranked by estimated downloads (Android) or count of user reviews (iOS)—removed from app stores each week
Download the ingestible CSVs here:
Connected TV (CTV) Device Market Share - Q2 2025
The top CTV devices in Q2 2025, based on quarterly open programmatic advertising Share of Voice (SOV, %). Pixalate’s CTV Device Market Share reports analyze open programmatic advertising trends across the CTV ecosystem, offering insights into Roku, Amazon, Apple, Samsung, LG, Vizio, and other leading manufacturers.
Download the reports here:
Top 100 CTV & Mobile Bundle IDs - July 2025
Based on volume of non-IVT open programmatic ad impressions. We analyzed the most popular Bundle IDs for open programmatic advertising across mobile (Apple App Store, Google Play Store) and CTV (Roku, Amazon Fire TV, Apple TV, Samsung Smart TV) environments.
You can download the latest reports here:
Publisher Trust Indexes for Traffic Quality - July 2025
Explore which publishers delivered the most trustworthy inventory in July 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality. Download traffic quality rankings for 'Video Gaming' apps, 'Sports' apps, and all apps.
You can download the rankings here:
Made-for-Advertising (MFA) Benchmarks - Q2 2025
%20Websites%20Benchmarks%20Report%20-%20Q2%202025%20-%20Global%20(promo%20email%20slide%201).png?width=420&height=236&name=Made%20for%20Advertising%20(MFA)%20Websites%20Benchmarks%20Report%20-%20Q2%202025%20-%20Global%20(promo%20email%20slide%201).png)
$770M+ spent on MFA apps and domains in Q2 2025, down from $778M+ in Q1. MFA sites often employ intrusive ad tactics, resulting in poor advertising-to-attention ratios. Pixalate’s Q2 2025 MFA Benchmarks reports analyze ad trends across MFA websites, mobile apps, and CTV apps.
The reports offer insights into ad spend, invalid traffic, ad fraud, and other key metrics. Unlike crawl-based approaches, which can be gamed, Pixalate identifies MFA content through observed global traffic patterns.
Key Findings (Q2 2025):
- 13% of global open programmatic web ad spend—approximately $716M—went to domains identified as MFAs.
- An estimated $29M in open programmatic ad spend was directed to MFA mobile apps.
- An estimated $25M went to MFA CTV apps.
Download the latest reports:
State of Children's Privacy on Mobile Apps - Q2 2025
.png?width=420&height=236&name=State%20of%20Childrens%20Privacy%20on%20Mobile%20Apps%20in%20the%20USA%20-%20Q2%202025%20(promo%20email%20slide%202).png)
Personal information of 15M—majority likely children—has been unlawfully processed by COPPA non-compliant apps. Pixalate’s Q2 2025 State Of Children’s Privacy On Mobile Apps Report is part of its COPPA Violation Risks in Mobile Apps series, highlighting app developers on the Google Play Store and Apple App Store that are at risk of violating the Children’s Online Privacy Protection Act.
Download the report for free and you will also get the full list of 240 apps at high risk of violating COPPA.
For the purposes of this report, Pixalate analyzed 1,528 likely child-directed apps with ads, determined to be registered in the U.S. during Q2 2025. Our assessment found that about 240 of the apps covered were risking non-compliance under COPPA.
From this number, Pixalate detected and measured that:
- 17 omitted to have any detectable privacy policies at all;
- 223 lacked any one appropriate privacy disclosure, in accordance with Pixalate’s methodology;
- 191 apps failed to provide the requisite ‘children’s privacy’ disclosure in accordance with the COPPA Rule.
Download the complete analysis and CSV here:
Top CTV & Mobile Apps by Programmatic Ad Revenue - July 2025
.png?width=420&height=236&name=Top%20Grossing%20Mobile%20Apps%20-%20June%202025%20-%20United%20Kingdom%20(promo%20email%20slide%202).png)
Discover the top grossing apps, based on estimated open programmatic ad spend. At Pixalate, we calculate ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, the average CPM for the category of a given app, and ad density.
Download the July 2025 reports here:
MORE FROM PIXALATE:
COPPA MANUAL REVIEWS: August 2025
Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:
You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.
PIXALATE ON THE ROAD: DMEXCO 2025
Pixalate is excited to announce its attendance at DMEXCO 2025 on the 17th and 18th of September, a gathering of industry leaders, marketing and media experts, and technology innovators.
📍 Location: Booth A-31 - Hall 6; Koelnmesse GmbH, Cologne, Germany.
