--- title: "Pixalate's August 2025 Recap: SSP Rankings (Market Share + 'Direct' Access) and more" description: Pixalate reviews this month's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from August 2025. image: https://www.pixalate.com/hubfs/Weekly%20and%20monthly%20recap%20covers%20(6)-1.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) | 6 min read # Pixalate's August 2025 Recap: SSP Rankings (Market Share + 'Direct' Access) and more Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Aug 29, 2025 5:20:48 AM Discover the latest in programmatic research in Pixalate's monthly recap. ## What's included in the August 2025 recap: Our latest releases: ## Top releases from earlier in the month: - [Connected TV (CTV) Device Market Share - Q2 2025](https://www.pixalate.com/blog/pixalates-august-2025-recap#ctv-device-market-share) - [Top 100 CTV & Mobile Bundle IDs - July 2025](https://www.pixalate.com/blog/pixalates-august-2025-recap#top-ctv-mobile-bundle-ids) - [Publisher Trust Indexes for Traffic Quality - July 2025](https://www.pixalate.com/blog/pixalates-august-2025-recap#publisher-trust-july-2025) - [Made-for-Advertising (MFA) Benchmarks - Q2 2025](https://www.pixalate.com/blog/pixalates-august-2025-recap#mfa-benchmarks) - [State of Children's Privacy on Mobile Apps - Q2 2025](https://www.pixalate.com/blog/pixalates-august-2025-recap#state-of-childrens-privacy) - [Top CTV & Mobile Apps by Programmatic Ad Revenue - July 2025](https://www.pixalate.com/blog/pixalates-august-2025-recap#top-grossing-ctv-mobile-apps) ## More from Pixalate: - **COPPA MANUAL REVIEWS →** [August 2025](https://www.pixalate.com/blog/pixalates-august-2025-recap#coppa-manual-reviews) - **PIXALATE ON THE ROAD →** [DMEXCO 2025](https://www.pixalate.com/blog/pixalates-august-2025-recap#dmexco) --- ## TOP REPORT: SSP Market Share - Q2 2025 [![Q2 2025 SSP Market Share Report - United States](https://www.pixalate.com/hs-fs/hubfs/Q2%202025%20SSP%20Market%20Share%20Report%20-%20United%20States.png?width=420&height=236&name=Q2%202025%20SSP%20Market%20Share%20Report%20-%20United%20States.png)](https://www.pixalate.com/ssp-market-share-report-united-states)Discover the leading Supply-Side Platforms globally. Pixalate’s SSP Market Share Rankings evaluate programmatic Sell-Side Platforms (SSPs) based on their estimated market share for ads delivered on a given platform across web, mobile, and Connected TV (CTV) traffic. This quarter, our team analyzed data gathered from billions of programmatic transactions to provide an overview of the digital advertising environment across 15 global markets. Download the rankings:   [![SSP Market Share Reports](https://no-cache.hubspot.com/cta/default/2364596/db277b98-5ab8-414a-a4f3-06c82ed82168.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/db277b98-5ab8-414a-a4f3-06c82ed82168) --- ## NEW: SSP Rankings by 'Direct' Access to Top 100 Mobile Apps - July 2025 [![NA - Direct Seller Coverage - Premium Inventory - Mobile - July 2025](https://www.pixalate.com/hs-fs/hubfs/NA%20-%20Direct%20Seller%20Coverage%20-%20Premium%20Inventory%20-%20Mobile%20-%20July%202025.png?width=420&height=236&name=NA%20-%20Direct%20Seller%20Coverage%20-%20Premium%20Inventory%20-%20Mobile%20-%20July%202025.png)](https://www.pixalate.com/pixalates-ssp-rankings-direct-publisher-trust-index-north-america)These SSPs hold the greatest number of direct relationships with top mobile publishers. Pixalate’s July 2025 SSP Rankings: ‘Direct’ Access to Top 100 Mobile Apps reports analyze app-ads.txt listings from top mobile app publishers on Pixalate's Publisher Trust Index (PTI), ranking SSPs by direct-seller presence across high-quality, brand-safe environments.  Download the rankings: [![SSP Rankings: 'Direct' Access to Top 100 Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/2edec49c-f65b-4ae8-84b3-2a21c6efe3b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2edec49c-f65b-4ae8-84b3-2a21c6efe3b7) --- ## Invalid Traffic (IVT) & Ad Fraud Benchmarks - Q2 2025 [![IVT Benchmarks - Q2 2025 canva slide 1](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/IVT%20Benchmarks%20-%20Q2%202025%20canva%20slide%201.jpg?width=420&height=236&name=IVT%20Benchmarks%20-%20Q2%202025%20canva%20slide%201.jpg)](https://www.pixalate.com/invalid-traffic-benchmarks-report-global)See how Invalid Traffic (IVT) and ad fraud are impacting programmatic advertising across the globe. Pixalate’s Q2 2025 IVT & Ad Fraud Benchmarks Reports analyze IVT rates across websites, mobile apps, and Connected TV (CTV) apps, offering insights into the quality and integrity of programmatic ad impressions worldwide. Pixalate’s data science team analyzed 120+ billion open programmatic ad impressions worldwide to compile these insights. The findings are derived exclusively from Pixalate’s datasets, which consist predominantly of buy-side open auction programmatic traffic. Download the latest reports here:   [![IVT & Ad Fraud Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/a7a71564-5b58-469e-8d71-f46708bcc4f7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a7a71564-5b58-469e-8d71-f46708bcc4f7) --- ## Most Popular Delisted Apps With app-ads.txt Files - Weekly Ingestible CSV [![Screenshot 2025-08-22 at 12.28.09 PM](https://www.pixalate.com/hs-fs/hubfs/Screenshot%202025-08-22%20at%2012.28.09%20PM.png?width=420&height=196&name=Screenshot%202025-08-22%20at%2012.28.09%20PM.png)](https://www.pixalate.com/pixalates-weekly-delisted-mobile-apps-report-apple-app-store)Discover the top apps with app-ads.txt files delisted from app stores last week. The Weekly Delisted Mobile Apps reports are ingestible CSV files featuring the most popular ad-supported apps—identified by the presence of app-ads.txt files and ranked by estimated downloads (Android) or count of user reviews (iOS)—removed from app stores each week Download the ingestible CSVs here:   [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/5cf22285-a150-467d-94ff-5f8c268b3a9c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5cf22285-a150-467d-94ff-5f8c268b3a9c)    [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2443268f-cbaf-4bfc-a8f9-10a4603cca50.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2443268f-cbaf-4bfc-a8f9-10a4603cca50) --- ## Connected TV (CTV) Device Market Share - Q2 2025 ## [![Screenshot 2025-07-30 at 12.08.13 PM](https://www.pixalate.com/hs-fs/hubfs/Screenshot%202025-07-30%20at%2012.08.13%20PM.png?width=420&height=242&name=Screenshot%202025-07-30%20at%2012.08.13%20PM.png)](https://www.pixalate.com/ctv-device-market-share-report-usa) The top CTV devices in Q2 2025, based on quarterly open programmatic advertising Share of Voice (SOV, %). Pixalate’s *CTV Device Market Share* reports analyze open programmatic advertising trends across the CTV ecosystem, offering insights into Roku, Amazon, Apple, Samsung, LG, Vizio, and other leading manufacturers.   Download the reports here:  [![CTV Device Global Market Share Report](https://no-cache.hubspot.com/cta/default/2364596/f2326b40-4966-451c-804a-05fabbdec1d2.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f2326b40-4966-451c-804a-05fabbdec1d2) --- ## Top 100 CTV & Mobile Bundle IDs - July 2025 **[![Screenshot 2025-08-28 at 1.01.42 PM](https://www.pixalate.com/hs-fs/hubfs/Screenshot%202025-08-28%20at%201.01.42%20PM.png?width=420&height=185&name=Screenshot%202025-08-28%20at%201.01.42%20PM.png)](https://www.pixalate.com/top-ctv-bundle-ids-roku)** Based on volume of non-IVT open programmatic ad impressions. We analyzed the most popular Bundle IDs for open programmatic advertising across mobile (Apple App Store, Google Play Store) and CTV (Roku, Amazon Fire TV, Apple TV, Samsung Smart TV) environments.    You can download the latest reports here:  [![Top Mobile App Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/fc35336c-6329-4538-bf8a-c3a1a5f545c8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fc35336c-6329-4538-bf8a-c3a1a5f545c8)    [![Top CTV App Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/6f9968a6-126b-49ea-af85-8690b47541e8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6f9968a6-126b-49ea-af85-8690b47541e8) --- ## Publisher Trust Indexes for Traffic Quality - July 2025 **[![USA - Publisher Trust Index - Top Mobile Gaming Apps - July 2025](https://www.pixalate.com/hs-fs/hubfs/USA%20-%20Publisher%20Trust%20Index%20-%20Top%20Mobile%20Gaming%20Apps%20-%20July%202025.png?width=420&height=236&name=USA%20-%20Publisher%20Trust%20Index%20-%20Top%20Mobile%20Gaming%20Apps%20-%20July%202025.png)](https://www.pixalate.com/usa-publisher-trust-index-web-mobile-ctv)**Explore which publishers delivered the most trustworthy inventory in July 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality. Download traffic quality rankings for 'Video Gaming' apps, 'Sports' apps, and all apps. You can download the rankings here:   [![Publisher Trust Indexes - Web, Mobile, CTV](https://no-cache.hubspot.com/cta/default/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4)    [!['Video Gaming' Apps](https://no-cache.hubspot.com/cta/default/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc)    [!['Sports' Apps](https://no-cache.hubspot.com/cta/default/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe) --- ## Made-for-Advertising (MFA) Benchmarks - Q2 2025   [![Made for Advertising (MFA) Websites Benchmarks Report - Q2 2025 - Global (promo email slide 1)](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Made%20for%20Advertising%20(MFA)%20Websites%20Benchmarks%20Report%20-%20Q2%202025%20-%20Global%20(promo%20email%20slide%201).png?width=420&height=236&name=Made%20for%20Advertising%20(MFA)%20Websites%20Benchmarks%20Report%20-%20Q2%202025%20-%20Global%20(promo%20email%20slide%201).png)](https://www.pixalate.com/made-for-advertising-websites-report)$770M+ spent on MFA apps and domains in Q2 2025, down from $778M+ in Q1. MFA sites often employ intrusive ad tactics, resulting in poor advertising-to-attention ratios. Pixalate’s Q2 2025 MFA Benchmarks reports analyze ad trends across MFA websites, mobile apps, and CTV apps.   The reports offer insights into ad spend, invalid traffic, ad fraud, and other key metrics. Unlike crawl-based approaches, which can be gamed, Pixalate identifies MFA content through observed global traffic patterns.   **Key Findings (Q2 2025):** - **13%** of global open programmatic web ad spend—approximately **$716M**—went to domains identified as MFAs. - An estimated **$29M** in open programmatic ad spend was directed to MFA mobile apps. - An estimated **$25M** went to MFA CTV apps. **Download the latest reports:**   **[![Web Domains](https://no-cache.hubspot.com/cta/default/2364596/c0bdc893-778c-48f8-aaab-4c8398244c82.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c0bdc893-778c-48f8-aaab-4c8398244c82)    [![Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/81500e12-97ae-4b4d-9564-b140eb8ddac1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/81500e12-97ae-4b4d-9564-b140eb8ddac1)    [![Connected TV (CTV)](https://no-cache.hubspot.com/cta/default/2364596/80693b54-f5fe-4fb2-9653-2fbf326409cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/80693b54-f5fe-4fb2-9653-2fbf326409cc)** --- ## State of Children's Privacy on Mobile Apps - Q2 2025 ## [![State of Childrens Privacy on Mobile Apps in the USA - Q2 2025 (promo email slide 2)](https://www.pixalate.com/hs-fs/hubfs/State%20of%20Childrens%20Privacy%20on%20Mobile%20Apps%20in%20the%20USA%20-%20Q2%202025%20(promo%20email%20slide%202).png?width=420&height=236&name=State%20of%20Childrens%20Privacy%20on%20Mobile%20Apps%20in%20the%20USA%20-%20Q2%202025%20(promo%20email%20slide%202).png)](https://www.pixalate.com/coppa-state-of-childrens-privacy-on-mobile-apps-usa) Personal information of 15M—majority likely children—has been unlawfully processed by COPPA non-compliant apps. Pixalate’s *Q2 2025 State Of Children’s Privacy On Mobile Apps Report* is part of its COPPA Violation Risks in Mobile Apps series, highlighting app developers on the Google Play Store and Apple App Store that are at risk of violating the Children’s Online Privacy Protection Act.   Download the report for free and you will also get the full list of 240 apps at high risk of violating COPPA. For the purposes of this report, Pixalate analyzed 1,528 likely child-directed apps with ads, determined to be registered in the U.S. during Q2 2025. Our assessment found that about 240 of the apps covered were risking non-compliance under COPPA. From this number, Pixalate detected and measured that: - 17 omitted to have any detectable privacy policies at all; - 223 lacked any one appropriate privacy disclosure, in accordance with Pixalate’s methodology; - 191 apps failed to provide the requisite ‘children’s privacy’ disclosure in accordance with the COPPA Rule. ** Download the complete analysis and CSV here:**   [![State of Children's Privacy on Mobile Apps: USA](https://no-cache.hubspot.com/cta/default/2364596/d165501c-7f97-4e6b-9c2f-ee548db4c872.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d165501c-7f97-4e6b-9c2f-ee548db4c872) --- ## Top CTV & Mobile Apps by Programmatic Ad Revenue - July 2025 **[![Top Grossing Mobile Apps - June 2025 - United Kingdom (promo email slide 2)](https://www.pixalate.com/hs-fs/hubfs/Top%20Grossing%20Mobile%20Apps%20-%20June%202025%20-%20United%20Kingdom%20(promo%20email%20slide%202).png?width=420&height=236&name=Top%20Grossing%20Mobile%20Apps%20-%20June%202025%20-%20United%20Kingdom%20(promo%20email%20slide%202).png)](https://www.pixalate.com/top-grossing-mobile-apps-uk)**Discover the top grossing apps, based on estimated open programmatic ad spend. At Pixalate, we calculate ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, the average CPM for the category of a given app, and ad density. Download the July 2025 reports here:   [![Top Grossing Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/aa1cf4f5-8c5e-4755-868f-67de048e9b6e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aa1cf4f5-8c5e-4755-868f-67de048e9b6e)    [![Top Grossing CTV Apps](https://no-cache.hubspot.com/cta/default/2364596/7b94d83e-cd84-4a28-bc48-4b319977ddd6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7b94d83e-cd84-4a28-bc48-4b319977ddd6) --- ## *MORE FROM PIXALATE:* ## COPPA MANUAL REVIEWS: August 2025 **[![COPPA Manual Reviews - Moy 6 the Virtual Pet Game](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews%20-%20Moy%206%20the%20Virtual%20Pet%20Game.png?width=420&height=236&name=COPPA%20Manual%20Reviews%20-%20Moy%206%20the%20Virtual%20Pet%20Game.png)](https://www.pixalate.com/blog/pixalates-coppa-manual-reviews-moy-6-the-virtual-pet-game?utm_campaign=Company%20News&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9S009UHo1C2c8irVqo58v88jrk82apOzTx0so6SYLVbgSXIQpAQoYU9LbNdFqVXUoKHMPz)** Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publishes manual reviews where they assess an app’s child-directedness: - [‘Moy 6 the Virtual Pet Game'](https://www.pixalate.com/blog/pixalates-coppa-manual-reviews-moy-6-the-virtual-pet-game?utm_campaign=Company%20News&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9S009UHo1C2c8irVqo58v88jrk82apOzTx0so6SYLVbgSXIQpAQoYU9LbNdFqVXUoKHMPz) - [‘Masha and the Bear Pizza Maker'](https://www.pixalate.com/blog/pixalates-coppa-manual-reviews-masha-and-the-bear-pizza-maker?utm_campaign=Company%20News&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9S009UHo1C2c8irVqo58v88jrk82apOzTx0so6SYLVbgSXIQpAQoYU9LbNdFqVXUoKHMPz) You can search Pixalate's entire catalog of reviews on our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews). ## PIXALATE ON THE ROAD: DMEXCO 2025 Pixalate is excited to announce its attendance at [DMEXCO 2025](https://www.pixalate.com/dmexco-2025) on the 17th and 18th of September, a gathering of industry leaders, marketing and media experts, and technology innovators. 📍 Location: *Booth A-31 - Hall 6; Koelnmesse GmbH, Cologne, Germany. * ## [![DMEXCO25_Thumbnail](https://www.pixalate.com/hs-fs/hubfs/dmexco-2025/DMEXCO25_Thumbnail.png?width=781&height=409&name=DMEXCO25_Thumbnail.png)](https://www.pixalate.com/dmexco-2025) [![Book a Meeting](https://no-cache.hubspot.com/cta/default/2364596/e9d2cab0-ddfc-4112-bf79-66c711ccb247.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/e9d2cab0-ddfc-4112-bf79-66c711ccb247) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Ranks Programmatic Ad Sellers (SSPs) by ‘Direct’ Access to Top 100 Mobile Apps Across North America, EMEA, APAC, & LATAM](https://www.pixalate.com/blog/q2-2025-ssp-rankings-direct-publisher-trust-index) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's COPPA Manual Reviews: ‘Love Nikki-Dress UP Queen' →](https://www.pixalate.com/blog/pixalates-coppa-manual-reviews-love-nikki-dress-up-queen) ## You May Also Like These Stories on Monthly Recaps [![](https://www.pixalate.com/hubfs/PIXALATE%E2%80%99S%20MAY%202026%20RECAP-1.jpg) ](https://www.pixalate.com/blog/pixalates-june-2026-recap-openepg-index-how-to-identify-bundle-id-fraud-in-ctv-webinar-and-more) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) ### [Pixalate's June 2026 Recap: OpenEPG™ Index + How to Identify Bundle ID Fraud in CTV Webinar, and more](https://www.pixalate.com/blog/pixalates-june-2026-recap-openepg-index-how-to-identify-bundle-id-fraud-in-ctv-webinar-and-more) Jul 4, 2026 9:00:01 AM | 2 min read [![](https://www.pixalate.com/hubfs/PIXALATE%E2%80%99S%20MAY%202026%20RECAP.jpg) ](https://www.pixalate.com/blog/pixalates-may-2026-recap-ctv-device-market-share-mfa-websites-ctv-ad-supply-chain-trends-and-more) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) ### [Pixalate's May 2026 Recap: CTV Device Market Share, MFA Websites, CTV Ad Supply Chain Trends, and more](https://www.pixalate.com/blog/pixalates-may-2026-recap-ctv-device-market-share-mfa-websites-ctv-ad-supply-chain-trends-and-more) Jun 1, 2026 12:45:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Monthly%20Recap-1.jpg) ](https://www.pixalate.com/blog/pixalates-march-2026-recap-ctv-device-market-share-ctv-ad-supply-chain-trends-ivt-benchmarks-and-more) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) ### [Pixalate's March 2026 Recap: CTV Device Market Share, CTV Ad Supply Chain Trends, IVT Benchmarks, and more](https://www.pixalate.com/blog/pixalates-march-2026-recap-ctv-device-market-share-ctv-ad-supply-chain-trends-ivt-benchmarks-and-more) Mar 31, 2026 6:59:59 AM | 1 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/pixalates-august-2025-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *