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Made for Advertising Websites Report

 

Pixalate's October 2023 Made for Advertising (MFA) Report for Websites benchmarks advertising trends on MFA websites, including ad spend, invalid traffic and ad fraud, the top ad platforms selling ads on MFA websites, and the MFA websites with the most advertising.

Key Stats:

  • 11% of global programmatic web ad spend went to MFA websites
  • 20% higher IVT rate (including ad fraud) on MFA domains compared to non-MFA websites
  • 31% of ad spend on MFA websites goes to websites categorized as “blogs”
  • 93% of MFA websites use Google AdExchange to sell ads
Download the report for free today for a complete breakdown of our findings
 
You can also check out the press release

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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