According to Pixalate's research, Taboola held the largest web SSP market share in the United Kingdom (32%), followed by TripleLift Inc. (17); for Google Play Store apps, Verve ranked No. 1 in the Netherlands (47%), Germany (31%), France (33%), and Spain (28%). Google Ad Exchange led in Ukraine for Apple App Store apps (71%)
LONDON, August 28, 2025 -- Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, today introduced the Supply-Side Platform (SSP) Rankings for ‘Direct’ Access to the Top 100 Mobile Apps, according to Pixalate’s Publisher Trust Index (PTI), which ranks publishers based on programmatic ad traffic quality.
The July 2025 reports cover North America, Latin America (LATAM), the Asia-Pacific (APAC), and the Europe, Asia and the Middle East (EMEA) region. Supply-Side Platforms (SSPs) are ranked by the number of mobile apps (among the Top 100 in each region) with which they maintain a direct-seller relationship, according to Pixalate’s app-ads.txt analysis.
| Rank | North America | APAC | LATAM | EMEA |
| 1 | Google AdExchange (100%) | Google AdExchange (91%) | Google AdExchange (94%) | Google AdExchange (94%) |
| 2 | Magnite (96%) | InMobi (86%) | Verve (85%) | Criteo Commerce Grid (88%) |
| 3 | PubMatic (93%) | PubMatic (81%) | InMobi (85%) | PubMatic (84%) |
| Rank | North America | APAC | LATAM | EMEA |
| 1 | Google AdExchange (96%) | Google AdExchange (98%) | Google AdExchange (98%) | Google AdExchange (99%) |
| 2 | Magnite (94%) | InMobi (88%) | PubMatic (93%) | Magnite (98% |
| 3 | Verve (93%) | PubMatic (86%) | Magnite (93%) | PubMatic (97%) |
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About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.
