We also hosted an event at Advertising Week New York 2021, where Pixalate VPs shared data on the latest trends in CTV, mobile app advertising, and supply chain optimization. You can find the live stream of the events embedded in the tweet below:
"Alphabet CEO Sundar Pichai ... shared his thoughts on the state of tech innovation in the U.S. and the need for new regulations," wrote TechCrunch, citing an interview Pichai did with WSJ Tech Live. "Specifically, Pichai argued for the creation of a federal privacy standard in the U.S., similar to the GDPR in Europe."
Gartner predicts privacy law changes and cybersecurity shakeup in the 'next 4 years'
"Gartner analysts released their list of cybersecurity and privacy predictions for the next few years, floating a number of potential ideas about how the world will respond to certain problems over the next decade," reported ZDNet. "For 2023, Gartner expects 75% of the world to be covered under some kind of privacy law with built-in subject rights requests and consent."
"The Massachusetts Senate began deliberating a new privacy law this year," reported the ADCG. "The Massachusetts Information Privacy Act (MIPA) could be one of the strongest data privacy laws in the United States, if passed."
"A new outlook report from the Interactive Advertising Bureau (IAB) predicts relatively modest growth of 8% in U.S. digital advertising spending in 2022," reported MediaPost. "It also projects an increase of 11.8% in 2023, to reach $177.3 billion, and a total of $200.3 billion by 2025."
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”