--- title: Publisher Trust Index - Top CTV Apps in October 2023 description: Pixalate's October 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and tvOS app stores. image: https://www.pixalate.com/hubfs/October%202023%20CTV%20PTI.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | 2 min read # Pixalate's CTV Publisher Trust Index for October 2023: NewsON, Kidoodle.TV, Plex, & SAMSUNG TV PLUS Top Apps in North America Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 8, 2023 12:00:00 PM *Pixalate’s Global Publisher Trust Indexes (PTIs) rank the quality of open programmatic app advertising inventory across multiple platforms, regions, and categories* **LONDON, November 8, 2023 **– [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the October 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores. Pixalate recently introduced tvOS as an addition to the Media Ratings Terminal (MRT) with the release of the [Apple TV CTV Trends Report](https://www.pixalate.com/apple-tv-ctv-trends-report), analyzing Apple TV’s position in the CTV device landscape and the open programmatic advertising marketplace. The announcement was also highlighted in [this blog.](https://www.pixalate.com/blog/q2-2023-apple-ctv-trends-report) Pixalate's monthly CTV PTI report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores. Pixalate’s methodology is transparent and can be found at [Publisher Trust Index: Methodology](https://www.pixalate.com/publisher-trust-index-methodology). Here are the top apps in North America in October 2023 across each platform. Each report contains the top apps across North America, EMEA, APAC, and LATAM. ## **Top Apple TV Apps for Programmatic Advertising in North America** 1. Plex 2. MTV 3. Paramount Network 4. CBS News 5. NBC Sports Download the full [October 2023 Global CTV Publisher Trust Index - tvOS report here.](https://www.pixalate.com/tvos-publisher-trust-index) ## **Top Roku Apps for Programmatic Advertising in North America** 1. Kidoodle.TV 2. DIRECTV 3. Watch OWN 4. Fawesome 5. Pluto TV Download the full [October 2023 Global CTV Publisher Trust Index - Roku report here](https://www.pixalate.com/roku-publisher-trust-index). ## **Top Amazon Fire TV Apps for Programmatic Advertising in North America** 1. NewsON 2. Xumo Play 3. Watch TNT 4. Dave Channel 5. NBC Download the full [October 2023 Global CTV Publisher Trust Index - Amazon Fire TV report here](https://www.pixalate.com/fire-tv-publisher-trust-index). ## **Top Samsung Apps for Programmatic Advertising in North America** 1. SAMSUNG TV 2. Pluto TV 3. Plex 4. DAZN 5. Kidoodle.TV Download the full [October 2023 Global CTV Publisher Trust Index - Samsung report here](https://www.pixalate.com/samsung-publisher-trust-index) **Download the Reports** **[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/f2fe831b-3ed0-43b7-9b86-6dfe2dc1ffc1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f2fe831b-3ed0-43b7-9b86-6dfe2dc1ffc1)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/189ebdde-47da-4a47-8666-b89ab8e958c6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/189ebdde-47da-4a47-8666-b89ab8e958c6)** **[![Roku](https://no-cache.hubspot.com/cta/default/2364596/a9de28b3-775c-45b0-afec-68a00256df46.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a9de28b3-775c-45b0-afec-68a00256df46)     [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/fd696bb9-1543-419a-9d41-0deda4a919ce.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fd696bb9-1543-419a-9d41-0deda4a919ce)** You can also access the Media Ratings Terminal for [Pixalate's Top 100](https://ratings.pixalate.com/rankings/app/publisher-trust-index/android/GLOBAL/NA/GLOBAL/20230801) apps across each platform. **About Pixalate** Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release and the Publisher Trust Indexes (collectively, the "****Indexes****"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the "****apps****"). As cited in the Indexes and referenced in the Indexes' key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., "Brand Safety") and Pixalate's opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s Q3 2023 CTV Supply Side Platform (SSP) Market Share Report: Magnite, FreeWheel No. 1 CTV SSPs in North America](https://www.pixalate.com/blog/q3-2023-ctv-supply-side-platform-ssp-market-share-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's COPPA Manual Reviews: ‘2 Player games: The challenge' →](https://www.pixalate.com/blog/app-review-series-2-player-games-the-challenge) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; OpenEPG DB™ Unlocks 12,875 Shows From 318 Channels Using Bidstream Bundle ID](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) Jun 16, 2026 8:33:30 AM | 5 min read [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20CTV%20AD%20FRAUD%20TYPES%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Programmatic Ad Fraud Types in CTV Apps: ‘Proxy’ Most Common on Samsung Smart TV & LG Smart TV, ‘App Spoofing’ Most Common on Amazon Fire TV & Apple TV](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) Jun 9, 2026 9:00:00 AM | 3 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/october-2023-global-ctv-publisher-trust-indexes#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *