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Apple TV CTV Trends Report

Pixalate's Q2 2023 Apple TV CTV Trends Report analyzes Apple TV’s position in the CTV device landscape and the open programmatic advertising marketplace.

Key Findings

  • Apple TV’s estimated global CTV device market share declines to 4% in Q2 2023, down from 9% in Q2 2022.
  • 22% IVT rate, including ad fraud, on apps in the Apple TV app store, significantly higher than Amazon Fire TV apps (18%) and Roku (13%)
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In case you missed it, check out the Apple TV CTV Trends Blog

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