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Pluto TV again tops the EMEA CTV Publisher Trust Indexes; Plex made the podium twice

Piotr Boiwka
Sep 22, 2021 1:30:22 PM

For the second month in a row, Pluto TV led both Roku and Amazon Fire TV Connected TV (CTV) Publisher Trust Indexes in EMEA in August 2021. Plex, also for the second month in a row, made the podium of both CTV rankings.

Quality CTV apps for advertisers in the EMEA region

Impressive performance across all measured metrics is nothing new for Pluto TV. The app again achieved the highest possible mark (“A”) in all measured metrics in both Roku and Amazon Fire TV rankings. Particularly, the app’s results in the Roku rankings were remarkable, as Pluto TV scored at least 95 across all metrics, including 99 in Popularity and Ad Density. The app also indicated a lower risk of Advertising IVT and ID Spoofing.

The other app with a spot in the top 3 in both the Fire TV and Roku CTV rankings in EMEA is Plex. The app performed well across all metrics, including respectable Ad Density and Invalid Traffic (IVT) scores. Moreover, Plex indicated a lower overall Risk Score in the EMEA region.  

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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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