--- title: "Pixalate Week in Review: May 1 - 5, 2023" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from May 1 - 5, 2023. image: https://www.pixalate.com/hubfs/Pixalate%20week%20in%20review%20May%201%20-%205%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: May 1 - 5, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 5, 2023 12:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Q1 2023 CTV Bundle ID Mapping Report ![Q1 2023 CTV Bundle ID Mapping Report Cover](https://www.pixalate.com/hs-fs/hubfs/Q1%202023%20CTV%20Bundle%20ID%20Mapping%20Report%20Cover.png?width=781&height=439&name=Q1%202023%20CTV%20Bundle%20ID%20Mapping%20Report%20Cover.png) Pixalate this week released the [Q1 2023 CTV Bundle ID Mapping Report](https://www.pixalate.com/q1-2023-ctv-bundle-id-mapping-report), a study of billions of open programmatic CTV ad transactions in Q1 2023 to provide insights into the scale of variations in CTV Bundle IDs. Find out more in [this blog](https://www.pixalate.com/blog/q1-2023-ctv-bundle-id-mapping-report) and get free access to the report below. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/5820da73-20cd-4562-89d3-deb122bbe290.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5820da73-20cd-4562-89d3-deb122bbe290) ## April 2023 CTV App Spoofing Report **![CTV App Spoofing Report - April 2023](https://www.pixalate.com/hs-fs/hubfs/CTV%20App%20Spoofing%20Report%20-%20April%202023.png?width=642&height=668&name=CTV%20App%20Spoofing%20Report%20-%20April%202023.png)** We also released the [April 2023 CTV App Spoofing Report](https://www.pixalate.com/april-2023-ctv-app-spoofing-report), where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace. Read more in [this blog](https://www.pixalate.com/blog/april-2023-ctv-app-spoofing-report) and access the report below. [![Download the List](https://no-cache.hubspot.com/cta/default/2364596/1896c31b-b631-4834-901d-ff629932508b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1896c31b-b631-4834-901d-ff629932508b) ## Mobile Publisher Trust Index for March 2023 **![PTI Mobile March 2023](https://www.pixalate.com/hs-fs/hubfs/PTI%20Mobile%20March%202023.png?width=781&height=439&name=PTI%20Mobile%20March%202023.png)** This week we also released the [March 2023 Publisher Trust Index ](https://ratings.pixalate.com/rankings/app/publisher-trust-index/ios/GLOBAL/NA/GLOBAL/20230301)(PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem. You can find out more in [this blog](https://www.pixalate.com/blog/publisher-trust-index-mobile-march-2023) and check out the rankings below. [![See the Indexes](https://no-cache.hubspot.com/cta/default/2364596/95ef14ee-fbbf-4c00-8e2c-81730a2a9943.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/95ef14ee-fbbf-4c00-8e2c-81730a2a9943) ## Mobile App Manual Reviews Under COPPA Rule **![COPPA Manual Review Series Cinderella Castle Clean](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20Cinderella%20Castle%20Clean.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20Cinderella%20Castle%20Clean.png)** Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published five new manual reviews this week where they assess an app’s child-directedness: - [Cookie Cats Pop - Bubble Pop](https://www.pixalate.com/blog/app-review-series-cookie-cats-pop-bubble-pop) - [Toca Kitchen 2](https://www.pixalate.com/blog/app-review-series-toca-kitchen-2) - [Differences - Find Difference](https://www.pixalate.com/blog/app-review-series-differences-find-difference) - [Lingokids - Play and Learn](https://www.pixalate.com/blog/app-review-series-lingokids-play-and-learn) - [Violet Cinderella Castle Clean](https://www.pixalate.com/blog/app-review-series-violet-cinderella-castle-clean) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) ## Roku Devices Lead North American Market Share at 50% (Feb. 2023) ![February 2023 CTV Device Global Marketshare Report - Review](https://www.pixalate.com/hs-fs/hubfs/February%202023%20CTV%20Device%20Global%20Marketshare%20Report%20-%20Review.png?width=781&height=439&name=February%202023%20CTV%20Device%20Global%20Marketshare%20Report%20-%20Review.png) Lastly, we followed up on the [February 2023 CTV Device Global Market Share Report,](https://www.pixalate.com/february-2023-ctv-device-global-marketshare-report) which revealed the top CTV devices across 3 key regions (North America, APAC, and LATAM) based on share of open programmatic ad traffic. We thought it would be beneficial to highlight some of the most interesting findings from the report in [this blog](https://www.pixalate.com/blog/february-2023-ctv-device-global-marketshare-report-review). Access the full report below. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/2bf6fae7-41e8-4959-9016-270e0dc9e1ae.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bf6fae7-41e8-4959-9016-270e0dc9e1ae) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s April 2023 App Spoofing Report for Roku, Amazon Fire TV Reveals Fox News, Fawesome, DangerTV Among CTV Apps Most Targeted by App Spoofing](https://www.pixalate.com/blog/april-2023-ctv-app-spoofing-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Reports $3.3M Open Programmatic Ad Spend on Delisted Roku Apps in Q1 2023 →](https://www.pixalate.com/blog/q1-2023-delisted-ctv-apps) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/may-5-2023-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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