The February 2023 CTV Device Global Market Share Report reveals the top CTV devices across 3 key regions (North America, APAC, and LATAM) based on share of open programmatic ad traffic, as measured by Pixalate.
We thought it would be beneficial to highlight some of the most interesting findings.
Share of voice of open programmatic ads sold by device type; North America; as measured by Pixalate, February 2023:
Share of voice of open programmatic ads sold by device type; LATAM; as measured by Pixalate February 2023:
Share of voice of open programmatic ads sold by device type; APAC; as measured by Pixalate February 2023:
For more CTV Device Global Market Share analysis, download a free copy of the report here:
The research contained in this report represents monthly data collected by Pixalate from February 1, 2023 through February 28, 2023.
If you are interested in more insights like the above, across desktop, mobile and CTV devices, please reach out to us using this contact form.
Disclaimer
The content of this press release, and the February 2023 CTV Device Market Share Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied.
