According to Pixalate research, the Bundle ID for ‘Happy Color®: Coloring Book’ (com.pixel.art.coloring.color.number) on the Google Play Store claimed the top spot and ranked No. 1 in the Netherlands; in Germany, Bundle ID (1617391485) for ‘Block Blast!’ ranked No. 1 in the Apple App Store
LONDON, June 5, 2025 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the May 2025 Top 100 EMEA Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in key EMEA ad economies, including United Kingdom, Spain, Germany, France, and the Netherlands.
In addition to the United Kingdom, Spain, Germany, France, and the Netherlands reports, Pixalate released Bundle ID rankings for the United States, Canada, Brazil, Mexico, China, Japan, Globally, Singapore, and India.
Pixalate's data science team analyzed global programmatic advertising activity across over 20 billion impressions on Apple App Store and Google Play Store app traffic in May 2025 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 6448104157 | Offline Games - No Wifi Games | Moreno Maio |
| 1207472156 | Wordscapes | PeopleFun, Inc. |
| Bundle ID | App Name | Developer Name |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
| in.playsimple.wordsearch | Word Search Explorer | PlaySimple Games |
| com.dailymail.online | Daily Mail: Breaking News | Daily Mail Online |
| Bundle ID | App Name | Developer Name |
| 1193508329 | Sudoku.com - Number Games | Easybrain Ltd |
| 319881193 | Grindr - Gay Dating & Chat | Grindr LLC |
| 1369521645 | Words of Wonders: Crossword | FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI |
| Bundle ID | App Name | Developer Name |
| com.wallapop | Wallapop - Sell & Buy | Wallapop |
| com.dubox.drive | TeraBox: Cloud Storage Space | Flextech Inc. |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 6740043080 | Screwdom | Zego Global Pte Ltd |
| 1496354836 | Woodoku - Wood Block Puzzles | Tripledot Studios Limited |
| Bundle ID | App Name | Developer Name |
| com.ebay.kleinanzeigen | Kleinanzeigen - without eBay | kleinanzeigen.de GmbH |
| com.netbiscuits.kicker | kicker Fußball News | Olympia-Verlag |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
| Bundle ID | App Name | Developer Name |
| 6463127238 | Hexa Sort | Lion Studios Plus LLC |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 6547858927 | Crossword Master - Word Puzzle | Easybrain Ltd |
| Bundle ID | App Name | Developer Name |
| com.easybrain.crossword.puzzles | Crossword Master - Word Puzzle | Easybrain |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
| com.pieyel.scrabble | Scrabble® GO-Classic Word Game | Scopely |
| Bundle ID | App Name | Developer Name |
| 632064380 | Vinted: Sell vintage clothes | Vinted Limited |
| 373963365 | Marktplaats - buy and sell | Marktplaats BV |
| 642831690 | Jigsaw Puzzles for Adults HD | Veraxen Ltd |
| Bundle ID | App Name | Developer Name |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | com.pixel.art.coloring.color.number |
| nl.marktplaats.android | Marktplaats | nl.marktplaats.android |
| com.fugo.wow | Words of Wonders: Crossword | com.fugo.wow |
Download the Global Top 100 Mobile App Bundle IDs in May 2025
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top 100 Mobile App Bundle IDs Rankings (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
