This week's review of ad fraud and privacy in the digital advertising space:
May 2023 CTV App Spoofing Report For Fire TV
Pixalate this week released the May 2023 CTV App Spoofing report for Amazon Fire TV, as a part of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. Find out more in this blog and get free access to the report below.
We followed up on the Q1 2023 Delisted Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that are no longer available for download as of Q1 2023. We thought it would be beneficial to highlight some of the most interesting findings from the report in this blog. Access the full report below.
Pixalate at Cannes Lions, 2023
Reminder! Team Pixalate are going to be in attendance at the Cannes LionsFestival of Creativity in Cannes, France, from the 19th to the 23rd of June. You can join us at the Terrace Lounge and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our Cannes Lions 2023 event page to learn more and set up a meeting!
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”